Hero MotoCorp is preparing to launch two new motorcycles in the 125cc segment ahead of the festive season, as the company looks to defend its top spot in market share. The move follows the launch of the new CB125 Hornet by Honda Motorcycle and Scooter India in July, adding fresh intensity to the competition in one of the fastestgrowing segments of the twowheeler market.
“In the deluxe 125cc segment, we are strategically poised to disrupt the market with the forthcoming launch of a new 125cc with bestinclass technology features and style, and a refreshed 4D 125cc variant. Both are designed to offer compelling value and enhance our competitive edge,” Hero MotoCorp’s management told investors on Thursday.
Hero MotoCorp currently offers four models in the 125cc motorcycle category — the Xtreme 125R, Glamour, Super Splendor XTec, and Glamour XTech. Despite being the country’s largest twowheeler manufacturer overall, Hero holds a relatively modest share of about 12.8% in the competitive 111–125cc motorcycle segment. This puts the company behind key rivals Honda and Bajaj Auto, both of whom have built strong traction in this midcommuter space with more premium and performanceoriented offerings.
The 125cc segment has gained significant importance in recent years, attracting customers upgrading from 100cc models and seeking a balance of mileage, style and performance. Honda’s recent launch of the CB125 Hornet is seen as an attempt to tap into this demand and further consolidate its lead.
Hero MotoCorp explained that its current 125cc motorcycle lineup is strategically positioned to cater to three distinct customer needs within the segment. The Xtreme 125R targets buyers looking for performance, the Glamour appeals to those prioritising style, while the Super Splendor is focused on efficiency and mileage, a key factor for daily commuters.
“There are three very distinct audiences, and each of these three products has a very strong value proposition,” the management said.
The company added that it plans to further expand this portfolio in these three verticals— performance, style, and efficiency. Hero believes that by reinforcing these pillars, it will be better positioned to attract a broader customer base and significantly increase its market share in the highly competitive 125cc segment.
The move also comes as Hero faces fresh competition from Honda in its stronghold of the sub110cc segment, following the launch of the Shine 100.
Hero’s market share in the 2W market decreased from 37.04% in FY21 to 28.61% in FY25 while Honda has been steadily closing in, boosting its share from 25.58% to 27.17%.
Demand for entrylevel 100cc and 110cc motorcycles — Hero’s core segment, led by models like the Splendor, HF Deluxe, and Passion — has been declining over the past couple of years. While Hero MotoCorp refreshed its 100cc lineup with the new Deluxe in July, the company now plans to place greater focus on the 125cc segment, premium motorcycles, and electric vehicles.
