Apple is preparing for the highly anticipated launch of its flagship iPhone 17, which is expected to take place soon. As per leaks and rumours, the iPhone 17 series is slated for a global launch next month, although the company has not made any official announcements yet. Given that Apple has historically unveiled new iPhones in September, the 2025 launch is also expected to happen during the same month.

According to Mark Gurman from Bloomberg, “the iPhone launch could happen on September 9 or September 10”, aligning with Apple’s consistent launch schedule. This year, Apple is likely to introduce four new iPhone models—iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and for the first time, iPhone 17 Air. The iPhone 17 Plus will reportedly be discontinued. Alongside the new iPhones, Apple is also expected to unveil the Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3, making it a major event with a packed product lineup.

The iPhone 17 series is expected to feature a significant design overhaul. Leaks suggest that the iPhone 17 Air and Pro variants could sport a horizontal camera layout, replacing the vertical module seen on the iPhone 16 lineup. Apple will also reportedly debut its slimmest iPhone ever, which is one of the most awaited highlights of the launch.

iPhone 17: Chipset

Apple is expected to introduce the A19 Pro chip, built using TSMC’s next-generation 3nm process. The devices may also see a RAM upgrade to 12GB for the first time on an iPhone, promising smoother performance—especially for the Apple Intelligence features.

iPhone 17: Camera

The camera system is likely to get a major boost, with a new 48MP telephoto lens supporting up to 8x optical zoom. The primary and ultra-wide cameras are also expected to be upgraded to 48MP each. The lineup may offer 8K video recording and a 24MP front camera for improved selfies.

iPhone 17 Pro: Battery and Display

Apple may introduce an upgraded ceramic shield, along with a new anti-reflective and scratch-resistant display, possibly featuring nano-texture technology similar to that on the Samsung Galaxy S25 Ultra.

iPhone 17: Price

Bloomberg’s Mark Gurman reports that “Apple’s iPhone 17 lineup—which includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max—is expected to hit the market between September 8 and September 10, 2025.” The iPhone 17 Pro may be priced at ₹1,45,990 in India, while the iPhone 17 Pro Max could launch at ₹1,64,990.