Tata Steel plans to double the gross merchandise value (GMV) of its homebuilding e-commerce platform ‘Aashiyana’ to about Rs 7000 crore in FY 2025-26 a senior company official said. For the first time the steel giant is also exploring the addition of non-Tata Steel products to broaden its range of offerings the official added. “All of the GMV on ‘Aashiyana’ currently comes from Tata Steel products but we do plan to expand our offerings in the near future” Tata Steel VP (Long Products) Ashish Anupam told PTI. Tata Steel Eyes Rs 7000 Crore GMV The platform recorded a GMV of Rs 3550 crore in 2024-25 registering a 60 per cent year-on-year growth and with the rollout of ‘Aashiyana 3.0’ – the newly launched version of the platform Tata Steel expects to double the GMV over the next one year he said. Initially launched as a transactional e-commerce site ‘Aashiyana’ has now evolved into a full-fledged content-to-commerce ecosystem designed specifically for individual home builders (IHBs) – a largely unorganised but significant segment of India’s construction market officials said. “With ‘Aashiyana’ we are not just digitising the buying process we are empowering individual homebuilders to make confident informed decisions from blueprint to brick” Anupam said. What Aashiyana Offers? The steel company said its upgraded platform offers over 300 curated home design plans budget calculators planning tools and AI-powered product recommendations. It also provides access to stage-by-stage construction guides educational content across 31 topics and omnichannel support through WhatsApp and chatbots. The platform has crossed 1.1 lakh registered users and seen strong uptake from the Indian diaspora. Orders have been placed from customers across 24 countries led by the US UAE and the Netherlands the officials said. “There’s a growing interest among NRIs to build homes back in India for their families. ‘Aashiyana’ allows them to remotely plan and procure materials with greater confidence for their requirement back home” he said. By offering tools such as material estimators document vaults and visual inspiration boards Tata Steel is aiming to position ‘Aashiyana’ not just as a commerce platform but as a homebuilding advisor Anupam said. (With Inputs From PTI)