Cheung recently appeared in a video on the Chinese social media platform Xiaohongshu (Rednote), where fans noticed her wearing a top from a collaboration between British designer Anya Hindmarch and an affordable brand. The item, originally priced above HK$100, is now available for HK$79, according to Dim Sum Daily.

At 60, Cheung, who retired from acting in 2013, made an unexpected return to the spotlight by joining the platform. Her post drew more than 600,000 followers and millions of views within 24 hours, Panda drama reported.

Known for her glamorous presence in high-end boutiques, Cheung’s choice of outfit in the video has drawn attention, with fashion watchers analyzing her clothing and accessories, including several designer handbags.

Her youthful appearance and effortless style also drew praise, with comments such as,”My life goal is to age like her” and “Maggie still looks incredibly trendy.” Some netizens also shared an anecdote claiming Cheung once inquired about discounts while shopping. While the story’s authenticity is uncertain, it sparked a conversation on whether even wealthy individuals seek small savings.

In her debut video, Cheung explained her reason for joining the platform: “Timing is personal. When it feels right to you, it is the right time.” She added, “From now on, I’ll be sharing all kinds of things with you—new, fun, useful, beautiful, meaningful, silly, heartfelt, healthy, delicious, unforgettable, even pointless—everything and anything.”

Known for her selective appearances, Cheung’s social media debut took many by surprise. Fans are now eagerly anticipating the next chapters she will share. Fellow actress Cecilia Yip also welcomed Cheung’s new venture on the platform.

Cheung remains one of Asia’s most successful and internationally acclaimed actresses. She has received numerous prestigious awards, including the Best Actress Award at the Berlin International Film Festival for her role in the 1991 film “Center Stage” and became the first Asian actress to win the Best Actress Award at the Cannes Film Festival for her performance in the 2004 film “Clean.”