FSN E-Commerce, the parent company of fashion and beauty brand Nykaa, has expanded its quick commerce service called Nykaa Now to seven cities, including Mumbai, Delhi, and Bengaluru, the platform said while announcing its April to June quarter results for FY2026.
“Nykaa Now is part of our broader strategy of improving speed and convenience while not compromising on the quality of our products and the experience we provide our customers,” said Anchit Nayar, CEO of Nykaa Beauty, in a post-earnings call.
“Today we are present in seven cities and have over 50 rapid stores with a large assortment of beauty products, which are available in about 30 minutes to two hours,” he added.
By the end of the June quarter, Nykaa Now has delivered over 1.3 million orders. Overall, Nykaa noted an annualised gross merchandise value of $2 billion across all platforms in Q1.
Nykaa’s beauty vertical, which contributes majorly to the platform’s total revenue, saw a 26% year-on-year (YoY) rise in gross merchandise value (GMV) at Rs 3,208 crore in Q1 of FY26. Meanwhile, for Q1 FY25, the segment saw a 28% YoY increase.
“Coupled with the uncertain macro environment, the competition in the beauty and personal care segment has also increased,” Nayyar said. “Quick commerce, horizontal players, and specialist beauty players are focussing a lot on this category. Despite this, Nykaa continued to deliver market-beating growth, and the BPC category saw mid-20% growth.”
Unlike the traditional quick commerce, which focuses on 10-minute delivery, Nykaa has taken a more cautious approach and has kept a delivery time between 30 minutes and two hours.
"Nearly 80% of what we sell is beauty, and 20% is personal care. Personal care is what's really picking up on quick commerce," Adwaita Nayar, cofounder of Nykaa and executive director and CEO of Nykaa Fashion, told ET in an earlier conversation in June.
Under Nykaa Now, the platform has curated the portfolio of products separately with a focus on personal care and gifting rather than mirroring its primary ecommerce catalogue.
Meanwhile, Blinkit, Instamart, and Zepto are also focussing on expanding their stock-keeping units (SKUs) to increase the average order value. Last month, Zepto expanded its BPC SKU to add brands like Estée Lauder's M.A.C., The Ordinary, and Clinique.
FSN E-Commerce, parent company of beauty and fashion brand Nykaa, reported a consolidated net profit of Rs 24 crore in Q1, up 79% from the Rs 14 crore reported in the year-ago period.
The platform’s revenue from operations in the quarter under review grew 23% to Rs 2,155 crore versus Rs 1,746 crore reported last year.
“Nykaa Now is part of our broader strategy of improving speed and convenience while not compromising on the quality of our products and the experience we provide our customers,” said Anchit Nayar, CEO of Nykaa Beauty, in a post-earnings call.
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“Today we are present in seven cities and have over 50 rapid stores with a large assortment of beauty products, which are available in about 30 minutes to two hours,” he added.
By the end of the June quarter, Nykaa Now has delivered over 1.3 million orders. Overall, Nykaa noted an annualised gross merchandise value of $2 billion across all platforms in Q1.
Nykaa’s beauty vertical, which contributes majorly to the platform’s total revenue, saw a 26% year-on-year (YoY) rise in gross merchandise value (GMV) at Rs 3,208 crore in Q1 of FY26. Meanwhile, for Q1 FY25, the segment saw a 28% YoY increase.
“Coupled with the uncertain macro environment, the competition in the beauty and personal care segment has also increased,” Nayyar said. “Quick commerce, horizontal players, and specialist beauty players are focussing a lot on this category. Despite this, Nykaa continued to deliver market-beating growth, and the BPC category saw mid-20% growth.”
Unlike the traditional quick commerce, which focuses on 10-minute delivery, Nykaa has taken a more cautious approach and has kept a delivery time between 30 minutes and two hours.
"Nearly 80% of what we sell is beauty, and 20% is personal care. Personal care is what's really picking up on quick commerce," Adwaita Nayar, cofounder of Nykaa and executive director and CEO of Nykaa Fashion, told ET in an earlier conversation in June.
Under Nykaa Now, the platform has curated the portfolio of products separately with a focus on personal care and gifting rather than mirroring its primary ecommerce catalogue.
Meanwhile, Blinkit, Instamart, and Zepto are also focussing on expanding their stock-keeping units (SKUs) to increase the average order value. Last month, Zepto expanded its BPC SKU to add brands like Estée Lauder's M.A.C., The Ordinary, and Clinique.
FSN E-Commerce, parent company of beauty and fashion brand Nykaa, reported a consolidated net profit of Rs 24 crore in Q1, up 79% from the Rs 14 crore reported in the year-ago period.
The platform’s revenue from operations in the quarter under review grew 23% to Rs 2,155 crore versus Rs 1,746 crore reported last year.
