New Delhi. Have you ever thought that the hours spent while scrolling continuously on Instagram or YouTube can also be your job? Till now, which was called wastage of time, is becoming a legitimate career option nowadays. It is called ‘Dumscrolling Job’, and has brought this trend into discussion Monk entertainment The co-founder and CEO of Viraj Shet. Viraj Shet recently shared a post on his Instagram story and told that his company is now hiring ‘Doom-Scrollers’. Yes, the habit which is often said to be mental health and sleep deterioration, has now become a new job title.
The term Dumskrolling came into the discussion in the global dictionary at the time of Kovid-19 epidemic in 2020 and was officially included in the dictionary in 2023. This means – continuously keeping negative news, updates and scrolling new posts on social media or news application. Many times this process lasts for hours and the person does not even realize it. Experts say that continuous dumscrolling has a profound effect on mental health – such as anxiety, depression, sleep disorders and attention problems. But the question is that if this work becomes the demand of an organization and you get salary for it, will it still be called a “bad habit”?
Viraj Shet, co-founder of Monk Entertainment, wrote on his Instagram account: “Hiring Doom-Scrollers” He also shared a list of some fun and interesting abilities for the job.
Skills Needed:
Screen time over 6 hours on Instagram and YouTube (proof with screenshot)
Deep interest in creators and creator culture
Stay updated about every new creator
Reading forces like Reddit /ICG like a newspaper
Effect in both English and Hindi languages
There is no problem in using excel
Viraj further wrote that those who want to apply, write the title of their application “Doomscroller”.
In today’s digital age, social media is not just a source of entertainment, but it has become the entire industry. Creator economy i.e. content creators, influencers and digital agencies are now part of the billions of dollars market. In such a situation, people who are used to scrolling on social media continuously are always updated with new trending news, creators and viral content. For digital companies like Monk Entertainment, such people can prove to be a gold mine, as they can not only catch new content quickly, but can also understand the mood of creator culture and audiences well.
While experts consider it a threat to mental health, companies are turning it into opportunity. Digital marketing agencies and content companies need such people who can be active on the Internet day and night to track new trends, meme culture, and audience behavior. Many experts believe that if this habit is molded in the right direction and limits, then this job can also become a big career option in future.
However, the question is also important that if someone spends 6-8 hours daily on social media, then what will be its side effects?
Continuous reading negative news can increase disappointment and stress.
Scrolling till late night can cause sleep problems.
Eye fatigue and headache are common by licking eyes on the screen for a long time.
Lack of digital detox affects social life.
Therefore, experts recommend that even if it is adopted as a professional responsibility, it is necessary to pay attention to mental health and time management as well.
This job post by Viraj Shet received tremendous reactions on social media. Many users said in a funny manner –
“Now I can tell my mother and father that running a mobile is also a job.”
“My screen time is 10 hours, can I join immediately?”
“Dumscrolling has now become a skill, I seem to be a professional.”
At the same time, some people also expressed concern that if such jobs became common, it can also become a serious threat of mental health for the new generation.
Monk Entertainment, established by Viraj Shet and Ranveer AllahbiPS, is one of the major creators management and digital marketing agencies of India today. The company works on social media content, brand partnership, creator management and digital campaign. In such a situation, making a habit like domscrolling a part of a job also reflects his company’s creativity and uniqueness. Dumscrolling is no longer a waste or bad habit of time. This unique job offer of Monk Entertainment has turned it into a legitimate career option. It is true that scrolling for hours on social media can be harmful to health, but when this habit benefits a company and gives a source of income to the person, it would not be wrong to call it a new job of digital age. In the future, “Dumkoller” may also become a popular profession, such as “content creators” and “social media managers”.
