There’s bad news for mobile users who recharge for data. India’s largest telecom operator Reliance Jio has discontinued its Rs 249 prepaid plan which offered 1 GB of data per day. After them Bharti Airtel also scrapped a similar plan. Industry executives and analysts believe that Vodafone Idea (Vi) may follow suit shortly. Which Plan Of Jio And Airtel Be Available? This move means that users will now have to start with plans offering at least 1.5 GB of daily data which are more expensive than the earlier entry-level plans. According to media reports this strategy will help telecom operators raise ARPU (Average Revenue Per User) especially since no major tariff hike is expected before next year. Also Read: Good news for Mukesh Ambani this global agency finds potential in Reliance Industries to upgrade rating of… How Expensive Jio Airtel Data Plans Are Now? According to an ET report Jio’s new base data plan (1.5 GB/day) now costs Rs 299 which is 17% more expensive than the discontinued Rs 249 plan. Airtel’s comparable 1.5 GB/day plan is priced even higher at Rs 319. For now Vodafone Idea continues to offer its Rs 299 plan with 1 GB/day though the company did not respond to an email query regarding its future plans. Brokerage house JM Financial in a report published before Airtel’s latest move had predicted that both Airtel and Vi likely to follow Jio in withdrawing their 1 GB/day plans (currently available at Rs 299 for 28 days). The report stated that these operators are focusing on tariff correction across the industry to improve return on capital. Story Highlights Mukesh Ambani Jio Data Recharge Plan Jio Data Recharge Plan Airtel Data Recharge Plan Sunil Mittal Airtel Data Recharge Plan Airtel Jio VI Data Recharge Plans  Minimum starting plan for data now: 1.5 GB/day Jio’s old entry-level prepaid plan: Rs 249 (1 GB/day) Jio’s new base data plan: Rs 299 (1.5 GB/day) → 17% costlier Airtel’s 1.5 GB/day plan: Rs 319 Vodafone Idea’s current plan: Rs 299 (1 GB/day) Industry standard price for 1 GB/day plan (28 days): Rs 299