Loose Women star Kaye Adams, 62, has confessed to lying about her age for decades, even fooling her own children.
The BBC Radio Scotland presenter and ITV panellist revealed to the Daily Mail that she had been fibbing for years, though never to her husband Ian.
Kaye explained: "Since my 30s I had dodged, deflected or outright lied when the subject came up - even to my own children, Charly, now 23, and Bonnie, 18. In fact, for years they believed I was a whole decade younger than I actually was.
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"I'd never given Charly a specific date of birth, but I had claimed her dad - my partner Ian - was ten years my senior, when actually we were both born in 1962.
"Fortunately, Ian, who knew full well how old I am, is incredibly laid back and just shrugged off what could easily amount to an insult in some men's eyes."
Despite believing her actions were innocent, Kaye's deception unravelled when daughter Charly discovered the reality through Google.
This revelation made Kaye realise she had overstepped the mark, prompting her to address ageism within society.
She acknowledged: "It felt like I'd crossed a line....I owed it to her and to myself to start being honest.
"I'd always thought of myself as strong and forthright, yet I'd fallen prey to society's negative messages around older women. And, worse, I'd perpetuated them to my own daughter."
Kaye's disclosure follows her previous concerns about her health in her later years, having witnessed the effects of ageing on her parents.
During a chat on the How To Be 60 podcast, Kaye and co-presenter Karen MacKenzie shared their thoughts on mortality.
Kaye reflected: "The actual expiring, I don't think about that. Yeah, I don't have a fear of that, but I am like you. I do have a fear of prolonged ill health in old, old age because I've seen it with both my ma and dad, and it is no fun."
Sadly, Kaye lost her father to dementia in 2017 and her mother just 17 months later.