This would have been unthinkable just a few years ago: an Indian vodka brand launching four flavours and immediately winning international awards for every single one of them. Yet, that's exactly what happened when ZigZag swept the Asia World Spirits Competition 2025 with three Silver medals and one Bronze, a perfect score for a brand that's barely old enough to have found its footing in the market.
The wins came for ZigZag's Original (Silver), Green Apple (Silver), Orange (Silver), and Lime (Bronze) variants, marking what might be the most successful debut by an Indian spirits brand on the international stage. This also signals something bigger happening in India's alcohol industry: homegrown brands are no longer content to play in the domestic sandbox.
The Asia World Spirits Competition is far from a small affair. Judged by industry experts who blind taste hundreds of spirits, it's where established brands from traditional vodka-producing countries typically dominate.
"This is a proud moment for Indian spirits," said Ishwaraj Singh Bhatia, Co-Founder of ZigZag and Simba Beer. "ZigZag is officially the Indian vodka brand to win international honours across its entire range, and that too, within our very first year. It's an honour to be recognised on a global stage, and it strengthens our belief in what we're building: a bold, design-led spirit from India that's ready to be celebrated worldwide."
The brand’s rapid international recognition is a sign of a larger moment for Indian alco-bev labels. What stands out is not a deliberate push into overseas markets, but the fact that an Indian brand is now being acknowledged on the same stage as global heavyweights. ZigZag’s rise underscores the confidence that Indian companies can craft products which not only meet but rival international benchmarks.
ZigZag's wins are also significant for flavoured vodkas, a category that's often dismissed by spirits purists but increasingly popular among younger consumers. The fact that three of the four medals went to flavoured variants (Green Apple, Orange, Lime) suggests that international judges are recognising innovation in a category that traditional producers have either ignored or not executed well enough.
For India's broader alcohol industry, ZigZag's sweep represents both validation and pressure. It proves that Indian brands can compete immediately on quality, but it also raises the bar for what consumers might expect from homegrown spirits. Other Indian vodka brands that have been playing it safe with traditional approaches could find themselves having to step up their game soon. ZigZag is from the house of Saltborn, a visionary collective, crafting premium experiences with authenticity, innovation, and artisanal dedication. From award-winning brands like Simba Beer and ZigZag Vodka to future ventures, Saltborn blends tradition with modernity while staying true to its ethos of craftsmanship, creativity, and excellence.
Add Now!
Disclaimer - Consumption of alcohol is injurious to health. Drink responsibly.
The wins came for ZigZag's Original (Silver), Green Apple (Silver), Orange (Silver), and Lime (Bronze) variants, marking what might be the most successful debut by an Indian spirits brand on the international stage. This also signals something bigger happening in India's alcohol industry: homegrown brands are no longer content to play in the domestic sandbox.
The Asia World Spirits Competition is far from a small affair. Judged by industry experts who blind taste hundreds of spirits, it's where established brands from traditional vodka-producing countries typically dominate.
"This is a proud moment for Indian spirits," said Ishwaraj Singh Bhatia, Co-Founder of ZigZag and Simba Beer. "ZigZag is officially the Indian vodka brand to win international honours across its entire range, and that too, within our very first year. It's an honour to be recognised on a global stage, and it strengthens our belief in what we're building: a bold, design-led spirit from India that's ready to be celebrated worldwide."
The brand’s rapid international recognition is a sign of a larger moment for Indian alco-bev labels. What stands out is not a deliberate push into overseas markets, but the fact that an Indian brand is now being acknowledged on the same stage as global heavyweights. ZigZag’s rise underscores the confidence that Indian companies can craft products which not only meet but rival international benchmarks.
ZigZag's wins are also significant for flavoured vodkas, a category that's often dismissed by spirits purists but increasingly popular among younger consumers. The fact that three of the four medals went to flavoured variants (Green Apple, Orange, Lime) suggests that international judges are recognising innovation in a category that traditional producers have either ignored or not executed well enough.
For India's broader alcohol industry, ZigZag's sweep represents both validation and pressure. It proves that Indian brands can compete immediately on quality, but it also raises the bar for what consumers might expect from homegrown spirits. Other Indian vodka brands that have been playing it safe with traditional approaches could find themselves having to step up their game soon. ZigZag is from the house of Saltborn, a visionary collective, crafting premium experiences with authenticity, innovation, and artisanal dedication. From award-winning brands like Simba Beer and ZigZag Vodka to future ventures, Saltborn blends tradition with modernity while staying true to its ethos of craftsmanship, creativity, and excellence.
Add 
as a Reliable and Trusted News Source
as a Reliable and Trusted News Source Add Now!
