Apple’s iPhone 17 set to lift global smartphone market amid sluggish growth
GH News August 30, 2025 06:40 AM
Synopsis

Despite a stagnant global smartphone market in 2025, Apple's iPhone sales are a significant driver, projected to increase by 3.9%. This growth is crucial, offsetting declines in other areas and sustaining overall market performance. The demand for upgrades in regions like the U.S., Middle East, and Africa fuels Apple's success, highlighting its continued dominance.

Apple is once again showing that it is the best company in the smartphone business. New information shows that even though smartphone shipments around the world are almost flat this year, Apple's iPhone sales are keeping the market in the black.

What will make people buy smartphones in 2025?


IDC says that the global smartphone market will have a tough year in 2025, with shipments only going up by 1%. That small rise brings the total to 1.24 billion units around the world, which shows how flat the market really is. A lot of the slowdown is because people in China aren't buying as much. The government has cut back on subsidies, and people are putting off upgrades, as per a report by BGR.

But even with this uneven landscape, one brand is standing out. Apple's iPhone sales are going up, and they are the only thing keeping the whole market from going into negative growth.

How is Apple doing in the market?


According to IDC, iPhone shipments are expected to rise by 3.9% this year. That boost is enough to make up for losses in other areas and raise the global smartphone market a little bit. People in the U.S., the Middle East, and Africa still want to upgrade their devices. These replacement cycles are helping to balance out weaker markets, and it's clear that Apple's continued popularity is driving the trend, as per a report by BGR.

The numbers show how much power Apple still has in the business. In fact, if iPhone sales hadn't gone up this year, the total number of smartphones shipped would have gone down.


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What will the iPhone 17 launch be like?


It's interesting that this information came out right before Apple's big fall event on September 9. The showcase will be the first time the world sees the iPhone 17 lineup in person. There are rumors that Apple will show off its thinnest phone ever, the iPhone 17 Air. It is said to have a very thin design and a new camera bar that runs across the back, as per a report by BGR.

IDC says that smartphone makers are focusing more on value than volume in the future. They are doing this by making new products like foldable phones and on-device generative AI. Apple's iPhone is still the main thing keeping the industry going, and it shows once again why its September reveal is one of the most important events in tech, as per a report by BGR.


FAQs


How much are iPhone sales going up this year?
In 2025, shipments of iPhones are expected to go up by 3.9%.

When will Apple release iPhone 17?
The iPhone 17 will be shown for the first time at Apple's event on September 9.
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