Meghan Markle has not done enough to promote her online shop As Ever on her Netflix show and could have missed a golden opportunity, a brand expert claims. Netflix presents as a partner to the Duchess of Sussex's lifestyle brand, with fans of the show having the opportunity to buy items seen on the show.

Nick Ede, a UK brand and culture expert, told Newsweek she hadn't done enought to make this clear. He said: "For Netflix, the headache here is that, is this going to convert into sales for their product, are they actually going to make money from this?"

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