Bhubaneswar: Further expanding its footprint in India’s thriving beer market, United Breweries Limited (UBL), part of the HEINEKEN Company, officially launched its premium London Pilsner Strong Beer in Odisha on Tuesday.

Odisha is the fourth market after Maharashtra, Karnataka, and Madhya Pradesh, where London Pilsner is available across leading outlets.

“By launching London Pilsner in Odisha, we are celebrating the state’s growing love for fine brews and recognizing its importance as a key market in India’s beer landscape. With London Pilsner, a premium beer positioned at an accessible price point, we are confident that this innovation will help bring back category growth,” United Breweries Limited CMO Vikram Bahl was quoted as saying.

The beer is crafted with European hops and undergoes a week-long ageing process at sub-zero temperatures to ensure a refined flavour. It is priced at Rs 160 for a 650ml bottle.