Amazon on Thursday announced the expansion of its 10-minute delivery service Amazon Now to select areas of Mumbai after successful launches in Bengaluru and Delhi. The company said it has already set up over 100 micro-fulfilment centres across the three cities to support rapid deliveries and plans to add several hundred more by year-end. Amazon’s 10-Min Delivery Service In Mumbai We launched Amazon Now in Bengaluru earlier this year delivering essentials in just 10 minutes. The response has exceeded our most optimistic expectations with daily orders growing at 25 per cent month over month... Driven by this success weve expanded to over 100 micro-fulfilment centres and plan to add hundreds more across Bengaluru Delhi and Mumbai Samir Kumar VP and Country Manager Amazon India said. Amazon Now currently operational in select pincodes will continue expanding and plans to launch in other cities in the coming months the company said. Amazon To Compete With Zepto Swiggy Instamart Flipkart Minutes Blinkit  Zepto has specialized in ultra-fast grocery delivery in 10 minutes for a wide range of products like fresh fruits vegetables and personal care items. Blinkit  also provides instant grocery deliveries within 10 minutes in several Mumbai locations.  Swiggy Instamart delivers groceries and household essentials in 10 minutes whereas as Flipkart Minutes also recently expanded into Mumbai by offering groceries electronics and daily essentials delivered in 10-15 minutes. (With Inputs From PTI)