Instagram is widely used in India. Creators and Influeners also entertain people with the help of reliefs in Instagram and also make money. A report has been submitted by Met recently. In which it is said that more reels of TV are preferred in India.
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Meta said on Thursday that Instagram Rels is a Leading Short-Video Plateform in India. Menlo Park based social media giants claim that one survey conducted in India is based on these answers. One survey has been conducted for five years of the launch of the reels in the country. The company states that users in India are preferring the reels more than other platforms. Also, now the frequency of watching short videos is more than TV and OTT platforms. (Photo courtesy – pintterest)
According to a recent shared report, more claims are being made regarding the RILS Platform. Meta has said that the results are based on a survey conducted with Market Research and Public Opinion Firm called Epsos. The survey was conducted on the occasion of five years of the launch of the Rels tab on Instagram. The company has said that they have surveyed more than 3,500 people through 33 different centers in India. In this, 92 percent of the partnerships have said that Rills are being preferred to watch short-form videos. However, the company did not reveal which competitors were involved in the survey.
Apart from this, Met is claiming that 97 percent of the partispens are watching short-form videos at least once a day. In comparison, 83 percent of people say they see every day. The report mentions the ‘Online Digital Concept of Digital Media’ studies in April 2025. It is said that 82 percent of people are using social media every day. The figure for TV and OTT platforms is 78 and 43 percent respectively.
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While paying attention to the creaters, Meta said that Instagram Rills is getting 33 percent more engagement than any other short-deployment platform. Some topics that have more audiences than other platforms include ‘fashion/trends and style’ that are 40 percent higher. Similarly, the use of ‘beauty and makeup’ is more than 20 percent, the use of ‘music/movies’ is more than 16 percent. Meta has said that the role of reel is important in finding the brand. 80 percent of the people who participated in the survey said they look for new brands on the meta platform.
