Balaji Wafers Is Preparing To Sell Its Stake: Like Haldiram’s Balaji Wafers is also attracting several big companies that are trying to take a stake in the snacks company. Companies like ITC and PepsiCo are locking horns with each other to buy a 10 percent stake in Balaji Wafers. Not only this private equity funds like TPG and Singapores government investment company Temasek are also in the race. Let us tell you that Temasek is the same company that has also invested in Haldiram’s. The value of Balaji Wafers is being estimated at around Rs 40000 crore. What Is The News In The Market? According to a report by Navbharat Times citing sources few strategic investors and private equity companies have shown their interest and are holding talks to buy 20 percent stakes of the company. However these talks are still in the initial state and no concrete offer has been placed. Meanwhile PepsiCo is trying to buy stake in the company for the second time. It is worth noting that Balaji Wafers dominates the western and central Indian markets. How Much Stake Does Pepsico Wants To Buy In Balaji Wafers? This is the second attempt of PepsiCo for buying stakes in Balaji Wafers. In 2013 the company tried to buy stakes in snacks company. PepsiCo wanted to buy 49-51 precent stake in the company but Virani family owner of Balaji Wafers was not ready to sell that much stake. Later the deal didn’t work out. But Why Invest in Indian Snack Brands? Big Investors are showing their interest in buying stakes in Indian snack brands. Global investors IHC Alpha Wave Global and Singapores Temasek came together and bought about 10 percent stake in Haldiram’s Snack Foods. During this deal Haldirams value was estimated over USD10 billion. This also marked the biggest deal so far in the domestic packaged food sector. HIGHLIGHTS • ITC PepsiCo TPG and Singapore’s Temasek are competing to buy stakes in Balaji Wafers. • Talks are underway for a 20% stake sale though discussions are still at an early stage. • Balaji Wafers’ revenue rose 11% to Rs 5453.7 crore last year while profits surged 41% to Rs 578.8 crore. • The Indian snacks market valued at Rs 42694.9 crore in 2023 is expected to more than double to by 2032. Indian Snacks Market As per the recent data Balaji Wafers revenue increased to 11 percent Rs 5453.7 crore in last year. The profit increased to 41 precent Rs 578.8 crore. According to sources the Virani family is planning to streamline operations and hand over day-to-day operations to professional managers. Market researcher Emark Group stated that the Indian snacks market was somewhere around Rs 42694.9 crore in 2023. It is estimated that by 2032 it will touch Rs 95521.8 crore. The data shows that the Indian snacks market is growing very fast.