Consumer electronics startup iDO Devices Pvt Ltd has raised $4 Mn (around INR 34 Cr) in a funding round led by Blume Ventures and Merak Ventures.

Founded earlier this year by Ashita Gupta, Shalabh Srivastava, and John Xie, iDO Devices positions itself as a full-stack electronics design and manufacturing startup that helps brands take products from concept to market. Its offerings span hardware categories such as Bluetooth (BLE) wearables, GSM-based phones, GPS-enabled trackers, and WiFi-powered smart devices.

The startup plans to deploy the fresh capital to accelerate customer acquisition, invest in technology development, and expand its IP portfolio. It is looking to onboard consumer electronics and enterprise tech clients across the US, Europe, and India.

“Amid global developments and supportive policy frameworks in India, iDO has gained a head start with a team of more than 100 tech experts located in India and China, complemented by an extensive global partner network,” the cofounders said in a joint statement.

The fundraise comes as India’s electronics hardware market is expanding rapidly on the back of growing demand for wearables, connected devices, and enterprise solutions. According to industry estimates, the domestic electronics market is projected to cross $400 Bn by 2030, with contract manufacturers and design-led players competing for a larger share.

While incumbents such as Dixon Technologies, Optiemus Electronics, and VVDN dominate the space, startups like iDO are betting on an end-to-end model — from design and prototyping to large-scale production — to differentiate themselves.

Global supply chain shifts are also creating tailwinds within this emerging industry. With brands diversifying manufacturing away from China under the “China+1” strategy, Indian players are increasingly being seen as viable alternatives, particularly with government incentives backing the sector.

Earlier this year, the Union Cabinet approved a production-linked incentive (PLI) scheme for non-semiconductor electronics components with an outlay of INR 22,919 Cr. The scheme is expected to attract INR 59,350 Cr worth of investments, generate production worth INR 4,56,500 Cr, and create over 91,600 direct jobs.

Electronics manufacturing in India has already grown fivefold in the last six years to cross INR 11 Lakh Cr, while exports have risen sixfold over the past decade to more than INR 3.25 Lakh Cr, according to Union Minister Ashwini Vaishnaw.

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