StubHub stock: StubHub, the online ticket resale platform many turn to for concerts, sports, and Broadway shows, took a major step forward late Tuesday by pricing its initial public offering at $23.50 a share, as per a report.

StubHub Sold 34 Million Shares in Its IPO

The move raised $800 million and gave the company a valuation of $8.6 billion, as per an IBD report. Its shares will start trading on the New York Stock Exchange under the ticker STUB on Wednesday, reported IBD.

The company sold 34 million shares at this price, which landed within the expected range of $22 to $25, according to the report. Founded 25 years ago by Eric Baker, who still leads the company as CEO, StubHub has grown into a global marketplace, as per IBD. Last year alone, it handled more than 40 million ticket sales across 200 countries, connecting buyers and sellers and earning most of its revenue from fees on those transactions, according to the report.

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StubHub’s Revenue Climbed Nearly 30% in 2024

StubHub’s financials show strong growth. Revenue jumped nearly 30% last year, reaching $1.77 billion. In the first quarter of 2025, sales increased 10% to $397.6 million, as per the IBD report. However, the company is still navigating some losses, with a net loss of $22.2 million reported for Q1 and $2.8 million for the full year of 2024, according to the report.

StubHub’s Ownership Journey: From eBay to Viagogo

The ticket resale platform’s journey has had some twists. After its founding in 2000, it was bought by eBay in 2007 for $310 million and then, in 2020, eBay sold StubHub to Viagogo, a European ticket marketplace also started by Eric Baker, for about $4 billion. The combined business is now known as StubHub Holdings, as per the IBD report.

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StubHub Delayed Its IPO Due to Market Turmoil

The IPO had been planned for March but was delayed due to market uncertainty related to US president Donald Trump’s tariff plans, as per the report.

StubHub’s public debut comes at a time when IPO activity is heating up. Just last week, the market saw seven large IPOs, marking the busiest stretch since 2021, including popular debuts from Klarna and Gemini, according to the report.

IPO Market Sees Surge, StubHub Joins Klarna and Gemini

However, StubHub faces stiff competition from TicketMaster, which is owned by Live Nation, a major player, and smaller competitors like Vivid Seats and SeatGeek. Vivid Seats, in particular, has seen its stock plunge 80% this year, as per IBD.

Regulators Watch the Ticket Resale Industry as Bots Draw Attention

Adding to the challenges, regulators are increasingly watching the ticket resale industry to block automated bots that buy tickets only to resell them at higher prices, according to the report. The FTC is probing StubHub rival TicketMaster efforts to stop robots for reselling ticket, reported IBD.

FAQs

What is StubHub’s stock ticker?
StubHub will trade on the NYSE under the ticker symbol STUB.

How much did StubHub raise in its IPO?
The company raised $800 million.