Tata Consultancy Services (TCS) India’s largest IT services firm has been chosen by Vodafone Idea to revamp its business support system with an AI-powered future-ready platform the company announced on Thursday. Under the five-year agreement the partnership aims to improve customer experience by leveraging intelligence automation and personalization while enabling faster rollout of new products and services. TCS Partnership With Vodafone Idea Tata Consultancy Services...has partnered with Vodafone Idea to transform their business support system through an AI-driven and future ready platform the release said but did not give the size of the deal. The transformation will be anchored on TCS’ flagship products TCS HOBS and TCS TwinX. TCS HOBS will provide the digital backbone for business support systems driving agility stability and seamless integration across customer touchpoints. TCS TwinX will complement this with AI/ML-powered intelligence and scenario simulation helping Vodafone Idea to enhance service responsiveness and deliver personalised interactions the release said. Vodafone Idea On Deal With TCS Jagbir Singh Chief Technology Officer Vodafone Idea said By modernising our BSS platforms embedded with AI-driven innovation we are setting a new standard to deliver faster smarter and more personalised digital experiences. Ujjwal Mathur President and Country Head - India Business TCS noted that the transformation program for Vodafone Idea is built on 15 years of relationship with TCS. This initiative marks a pivotal step in driving AI-led transformation of Vi’s core business support system Mathur said.  Revamp of Vodafone Idea by TCS with the help of its AI system can create a challenge for Mukesh Ambani’s Jio and Sunil Mittal’s Airtel. (With Inputs From PTI)