Bengaluru-based fintech major CRED has launched Yosemite, targeted at India’s affluent community. These offerings include the CRED IndusInd Bank Rupay credit card for online shoppers, with a new redemption experience with a bespoke travel offering; advanced asset tracking with long-term investment options, and Sovereign, an invite-only society.

Yosemite includes an update to CRED Money (which was launched earlier), which has over 18 lakh members who use it to track and manage their bank accounts. Under the new offering, members can now bring their entire portfolio into a single real-time view, across mutual funds, stocks, NPS, and bank balances. The company claims that those who can see their true net worth are better placed to make informed decisions and says that within a year of onboarding to CRED Money, members are investing 6–14 per cent more than they were doing earlier.

The new system will also have a portfolio of FDs, which means curated fixed deposit options from credible institutions, filterable by returns, liquidity, and terms. Members can book and manage a portfolio of FDs directly on CRED, avoiding penalty-laden breaks and optimising compounding. Starting with five banks and two NBFCs, members can invest up to Rs 20 lakh per institution.

It will also include gold investment options of 24-karat gold at live market rates, insured and securely vaulted on their behalf, and instantly liquid. In case members want, they will also have the option to take physical delivery of coins within 48 hours or convert holdings into jewellery at jewellers such as Tanishq.

As part of the portfolio, CRED has also introduced CRED IndusInd Bank Rupay credit, which has a new credit card program that rewards all e-commerce, offline merchants, and UPI transactions, redeemable instantly across the CRED ecosystem. The first card in the program is the CRED IndusInd Bank Rupay credit card aimed at discerning online shoppers, with instant, 1:1 redemption on multiple CRED pay merchants, products on the CRED store, and a new travel product on CRED built exclusively for cardholders.

The new offering also includes Sovereign, which is for CRED’s distinguished members and will offer privileges to a few and will have early-stage investment access with India’s top investors, curated art and collectibles, cultural influence, and white-glove travel, including civilian spaceflight. Every Sovereign will also receive an 18-karat gold-faced credit card, in partnership with IndusInd Bank, custom-made for them upon acceptance. The card is backed by Rupay EKAA.

The company says that under the new offerings, the affluent members would be able to track and grow their true net worth on CRED and will have access to MFs, stocks, NPS, and bank balances in one real-time view, all having long-term compounding with instant access to FDs and gold.

“Wealth creation is not the endgame, it’s the foundation for a life of purpose. Beyond abundance, India’s most affluent seek influence, access, and experiences,” remarked Kunal Shah, founder of CRED.