Mumbai: Reliance Brands, a subsidiary of Reliance Retail Ventures, is entering into a partnership with British fashion designer Stella McCartney to bring the luxury brand to India.

Known for her use of animal-free materials, McCartney counts celebrities including Taylor Swift and Meghan Markle among its clients in the ethical luxury segment. The financials of the licensee agreement between the two companies were not disclosed but they will open standalone stores in the next six months and start online sales through the Ajio Luxe platform soon, according to people familiar with the matter.

Reliance Brands said the collaboration brings McCartney's cruelty-free values to Indian consumers through ready-to-wear and handcrafted vegan accessories and footwear.

"Stella McCartney is more than a fashion brand-she is a pioneer of a conscious luxury movement that challenges conventions and redefines the way the world experiences fashion. India's growing base of environmentally aware, style-conscious consumers presents the perfect landscape for Stella's mission to thrive," said a Reliance Brands spokesperson.

As per a Bain & Co report, India's overall luxury market is expected to reach $85-$90 billion by 2030, propelled by an increase in ultra-high-net-worth individuals with net assets of $30 million or more, growing entrepreneurship, a strong middle class, greater penetration of ecommerce and demand from tier-2 and tier-3 cities.