Diwali 2025 Gold Shopping Buying gold on Diwali is considered auspicious, but choosing the right carat is crucial. 24-carat gold is considered the most durable for investment, while 22-carat and 18-carat gold are considered the most durable for jewelry.

Gold on Diwali: The festival of Diwali not only symbolizes light and happiness, but is also considered an auspicious time to buy gold and silver. People consider buying gold on this day auspicious for new beginnings, but often they don't know which carat of gold will be durable and beneficial. If you're also planning to buy gold jewelry this Diwali, this information is useful.

The purity of gold is measured in carats. Pure gold is 24-carat, meaning it's free of any other metals. However, it's very soft and not suitable for everyday wear. Therefore, to make jewelry, small amounts of other metals such as copper, silver, or zinc are added to strengthen it.

24-carat gold is the purest gold, but because it is too soft, it is not used in jewelry making. Therefore, it is best suited for gold coins, biscuits, or investments.

22-carat gold is considered the most popular and durable gold jewelry. It contains approximately 91.6% pure gold and the remaining other metals. It is the best choice for traditional jewelry like necklaces, bangles, earrings, and mangalsutras.

418-carat gold contains approximately 75% pure gold and the remaining 25% is mixed with other metals. It is slightly harder and more durable, making it the most preferred material for designer jewelry with diamonds or stones.

14-carat gold is strong and durable, but its pure gold content is only 58.5%. It is suitable for daily wear jewelry, such as rings or earrings.

In this situation, 22-carat and 18-carat jewelry is the most durable and offers the best resale value. 24-carat gold is good for investment purposes, but it is more prone to breakage or warping as jewelry.

Also, when purchasing gold, always check for the BIS Hallmark. This indicates that the gold is government-certified. Hallmarking includes the carat, purity, and jeweler's code, making it easier to identify fake or low-carat gold.