Digital marketing and SEO sector are constantly changing, and in September 2025, many important updates, news and controversies have come to the fore. All these changes will affect your website, business and career. Let’s know how exactly what happened in September and how it will be affected.
AI will not go to jobs’, Google Claud’s CEO’s CEO
1. The new location targeting feature in Google ADS
Now, when targeting location in Google ADS, direct Google Business Profile (GMB) listing can be targeted and targeting that area.
Earlier, only the PIN code was limited targeting.
This allows digital advertisers to do more accurate local targeting.
2. No need to sell chrome – Google to comfort the court
Google has given great relief to a lawsuit in the United States.
The court said that Google does not need to sell Chrome, but they should not force their search engine on other browsers.
That is, exclusive deals with Safari, Firefox, Opera will now end.
3. Two new rules in Google Business Profile
The website link on each GMB listing is not a homepage, but a specific landing page for that business.
In the “menu” or “order” field, only the URLs associated with those services should be given.
It would now be a violation of social media or whatsapp links.
Can account for Facebook with WhatsApp link
4. Google AI Mode will default
Will a Google engineer default “AI Mode default on Twitter?” The question was written “SOON” – and since then the discussion has come to an end.
In fact, AI features are ready to default in Google search.
5. AI Mode now available in 180 countries
Google has launched the AA mode in 180 countries.
He now supports Hindi, Japanese, Korean, Indonesian and Portuguese languages.
This will give people the convenience of searching in their own language.
6. Rich Results off on some skims data types
Google has stopped showing Rich Results for the following skims Type:
COURSE INFORMATION
Claim review
Estimated Salary
Learning video
Vehicle Listing
7. Google launches pro toolls for Reddit
A new dashboard for publishers on the Reddit – Pro Tools – has been launched.
This allows publishers to track their posts, views, clicks and communities recreation.
8. Achievements’ tab in Google Search Console
A new new newments “tab has now been added to the Search Console.
It will see the clicks, impressions and performance data you have received in the last 28-90 days.
9. Three new widers for the e-commerce website
Launched 3 new widgets in Google Merchant Center:
Top Quality Store on Google
Store rating widget
Store Quality by Google
This will help to increase the trust of the customer.
10. Gemini features in Chrome
Gemini Ai has been added to the Chrome browser.
This will make Chrome a “Intelligent Browser” –
You will tell the task and the chrome will complete it.
11. ADS-Free Subscriptions from Meta
Meta (Facebook and Instagram) has started 3-4 pounds per month subscription in the UK.
This plan will give users experience without advertising.
12. New e-commerce feature with Etsy and Stripe in Chatgpt
Openai has contracted with Etsy and Stripe and has given the option to buy a direct product from Chatgpt.
Because of this, Chatgpt is now becoming a shopping platform.
Faqs
Q1. Who will benefit from the new feature in Google ADS?
Local business and digital marketing.
Q2. What was the comfort of Google on Chrome?
They do not need to sell chrome, but cannot force other browsers.
Q3. When will the e-commerce feature of Chatgpt come?
Beta testing is on, available to all in the next few months.
