Blinkit-AI, a Noida-based company that provides creative and campaign tools for creators and brands, has raised USD 1.2 million in seed funding from Foliflex Cables (India) Pvt. Ltd. The firm said the funds will support product development, new hires, and integrations with corporate clients.

“The funding will help us strengthen product development, add engineering talent, and build integrations that work for large teams,” said Shalabh Sharma, Chief Operating Officer, Blinkit-AI. “We will also use it to expand operations and improve our visibility in India’s market.”

Founded in 2021 by Anubhav Pandit, Blinkit-AI offers a suite of tools that bring content creation and campaign management into a single interface. “Creative production is scaling faster than the tools that support it,” Pandit said. “We aim to reduce friction so teams can focus on strategy and quality, not repetitive tasks.”

The raise comes as India’s creator economy and digital marketing spend grow rapidly. Brands are increasingly outsourcing content production and seeking faster turnaround and measurable results, creating demand for services that deliver consistent workflows.

“Fragmented toolchains cost time and margins for small teams,” said Armaan Khan Chowdhry, Chief Marketing Officer. “Consolidation delivers practical benefits — fewer handoffs, faster iteration and clearer audit trails.”

Industry observers say the market now rewards firms that translate creative ambition into dependable delivery. For startups, the challenge lies in turning early interest into recurring contracts and clear cost savings for clients.