Harshvardhan Rane’s recently released film ‘Ek Deewane Ki Deewaniyat’ initially attracted the attention of the audience, but the performance of the film at the box office has slowed down from the third day.
The film made average collections in the first two days, but the viewership dropped significantly on the third day.

Got moderate response in first two days

In the first two days after the release of the film, the audience gave a mixed response to the film.
The story and acting were appreciated by some viewers, while others called it average.
In the first two days, the film collected around Rs 4 to 5 crores, which can be considered okay at the initial level.

Decline in collection on third day

But on the third day there was a decline in the film’s earnings.
According to box office figures, the film collected only Rs 1.5 crore on the third day, which is much less than the first two days.
Analysts say that the film’s story and marketing strategy failed to attract audiences in the long run.

Due to weak earnings of the film

There are many reasons being considered for the decline in the film’s earnings.
First, the film’s content and script did not completely engage the audience.
Second, the promotion of the film did not have the desired strength, which limited its audience reach.
Third, the film got less opportunities due to competing films.

Harshvardhan Rane’s efforts and reaction

Harshvardhan Rane had appealed to the audience on social media to support the film, but despite this the film’s collection did not show much improvement.
Film critics also described it as no better than average, which affected the audience’s enthusiasm.

Further expectations and challenges

Now it has become a challenge for the film producers to adopt new strategies to increase the popularity of the film.
Senior film trade analysts believe that if the film’s story and performance do not improve, the collections may decline further in the upcoming weekend.
Word of mouth remains the last hope for the film.

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