Japan aims to attract digital nomads to ease its over-tourism woes
ET Online October 26, 2025 09:20 PM
Synopsis

Japan is actively attracting digital nomads to combat overtourism in popular cities like Tokyo and Kyoto. By promoting "workcations" with streamlined visas and co-working spaces, the country aims to boost the economy year-round with long-term remote workers, spreading tourism benefits beyond traditional hotspots.

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Japan is seeking to attract digital nomads as a potential solution to its growing overtourism challenges. Major cities like Tokyo and Kyoto are facing strain from rising tourist numbers, and local authorities hope that long-stay remote workers can bring economic benefits without the pressures associated with short-term mass tourism, as per a report by South China Morning Post.

Remote work has surged globally since the COVID-19 pandemic and Japan aims to capitalise on this trend by encouraging “workcations,” where individuals combine travel with professional commitments.

Japanese local authorities are promoting co-working spaces, streamlined visa options, and city guides tailored for long-term remote visitors. They hope this new type of traveller will help spread tourism more evenly across regions, reduce peak-time congestion, and support local businesses.


While Japan continues to grapple with the challenges of overtourism, officials see digital nomads as a segment that can contribute to the economy year-round without adding pressure to traditional tourist hotspots.

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The change can reflect a broader global trend of countries redesigning travel strategies to accommodate remote work lifestyles while managing visitor flow sustainably.
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