New Delhi: In a bold move that underscores its confidence in India’s global trade potential, Amazon has set a target of achieving $80 billion in cumulative e-commerce exports by 2030, up from the current $20. billion milestone. The company’s India export head, Srinidhi Kalvapudi, said the goal is driven by the platform’s success in enabling small and medium Indian businesses to reach international customers.Speaking to NDTV Profit, Kalvapudi said, “It’s only been about two months since the tariffs kicked in, so it’s too early to gauge the full impact. But Amazon and its sellers remain committed. to long-term growth.”$20 Billion Export Milestone CrossedSo far, Amazon’s Global Selling India program has helped Indian exporters ship over 75 crore ‘Made-in-India’ products to global markets. Popular product categories include health and personal care, home goods, toys, apparel, and furniture, reflecting a diverse portfolio of Indian craftsmanship and manufacturing strength.Top destinations for these exports remain the US, UK, Germany, Canada, Spain, and Italy, markets where Indian goods are increasingly gaining traction for quality and value.Is AI automation ending the era of warehouse jobs at Amazon?Tariffs a Challenge, But Policy Tailwinds Offer HopeKalvapudi acknowledged that rising trade tariffs and global supply chain disruptions are uncontrollable factors but stressed that India’s evolving policy environment offers strong support. “The government has recognized e-commerce exports as a separate category under the Export Promotion Mission,” he said. Government eases export norms and supports digital trade expansion.He further noted that the Reserve Bank of India’s easing of EDPMS compliance norms for online exporters marks an important step in simplifying the process. “This shows that policymakers now understand that B2C exports differ significantly from traditional B2B trade,” Kalvapudi added.Government Push for Digital ExportsThe Indian government has also been actively promoting digital trade and cross-border e-commerce as key engines of economic growth. The Department for Promotion of Industry and Internal Trade (DPIIT) is running a pilot project allowing major platforms like Amazon and Flipkart to hold export inventory, thereby simplifying logistics.The Commerce Ministry has set an ambitious target of $200 billion in e-commerce exports by 2030, aligning with its broader $1 trillion overall export goal for this year.Layoffs in AWS Amid RestructuringMeanwhile, in a parallel development, Amazon’s cloud arm, AWS, has cut hundreds of jobs as part of a restructuring process. The layoffs follow CEO Andy Jassy’s earlier warning that the adoption of generative AI tools would reshape the company’s workforce structure.An Amazon spokesperson said, “We’ve made the difficult business decision to eliminate some roles across particular teams in AWS. These decisions are necessary as we continue to invest, hire, and optimize resources to deliver innovation for our customers.”AWS, however, continues to grow, with sales rising 17% year-on-year to $29.3 billion and operating income jumping 23% to $11.5 billion in the last quarter.