Indian tech company Zoho’s own homegrown messaging app Arattai proved to be quite popular in the beginning. The app achieved thousands of downloads in the months of September and October and was highly appreciated on the Play Store. Users praised its user-friendly interface and features. During this time it seemed that Arattai could gradually compete with foreign messaging apps like WhatsApp.

But as November arrived, Arattai’s popularity suddenly began to decline. Its rating on Play Store started decreasing and users no longer liked it as before. According to reports, the ranking of the app has fallen out of the list of top 100 apps. Technical experts believe that its decline was mainly due to user experience and feature deficiencies.

Zoho’s Arattai app had many features that made it different from WhatsApp and other messaging apps. It had chat, voice messages, media sharing and some security features. In the initial phase, users liked its native identity and guarantee of data security. But over time, the app’s lack of regular updates and user-feedback started hurting it.

Experts said that due to the stability of the app and lack of continuous improvement in the user interface, people left it and went back to other popular messaging platforms. Many users wrote in reviews on Play Store that their experience was not good due to lack of features and some technical glitches in the app. For this reason its rating declined.

The Zoho team, however, has taken this decline seriously and said that they will soon try to make the app popular again through new updates and improvements. The company has announced that user-friendly features, better security and new tools will be added in the next few months to make Arattai’s return to the top ranking possible.

Technical analysts say that the biggest challenge for indigenous messaging apps is strong competition like WhatsApp. WhatsApp has maintained a strong hold among Indian users for a long time. New apps not only have to be better in features but also have to provide constant updates and support to build and retain a user base. Arattai’s early popularity had raised hopes, but continued improvement is necessary for sustainable success.

Arattai’s efforts in terms of cyber security and data privacy were commendable. It was a big step by the company to give Indian users more control over their data and the option of secure chatting through local servers. However, technical shortcomings and user experience problems reduced the app’s popularity.

Arattai’s situation shows that being an early hit in the mobile app market is not enough. User ratings, regular updates, feature improvements, and marketing strategy decide whether the app will be successful in the long run or not. These are challenging times for Zoho, but if they make improvements based on user feedback, Arattai can once again return to the top ranking.

This incident has also made it clear that Indian users are technology sensitive and need stable and reliable apps with features. With Zoho’s efforts, it can be hoped that in the future Arattai will return with new updates and features and will be able to compete with strong competition like WhatsApp.