Amazon has sent a strict legal notice to AI startup Perplexity's new Comet browser. The issue arose because this AI browser can purchase products on Amazon on behalf of the user. The e-commerce giant was not pleased with this feature and has issued a strict order to discontinue it. Perplexity has described Amazon's approach as bullying.
Why did Amazon send a legal notice?
Perplexity's Comet AI browser allows users to search for and purchase products on Amazon. Amazon says that allowing purchases on its platform without permission is a violation of its rules and could harm its business model and customer experience. Therefore, Amazon has sent a cease-and-desist letter to Perplexity, demanding the immediate removal of this feature.
Perplexity: Amazon is Bullying
Responding to Amazon's order, Perplexity stated that this feature is convenient for users, and Amazon should benefit from it. But the company claims that Amazon wants to control users' purchases by showing ads and sponsored results. Therefore, it is blocking the AI agent. Perplexity has described Amazon's approach as a form of technological bullying.
What's next for AI startups?
This case makes it clear that big tech companies will not easily integrate AI agents and third-party services into their systems. AI startups may face numerous legal and business hurdles in the future, especially if their technology challenges a major company's business model or impacts its profits. This conflict could pave the way for new strategies and restrictions in the industry.
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