New Delhi: In the year 2025, many hashtags trended strongly on social media. Every year new hashtags go viral, which guide conversations and increase engagement among users. Social media platforms scan content through their algorithms, and use hashtags to help reach relevant audiences. However, generic hashtags with millions of posts often hide new content, while posts to the right hashtags are easily visible.
Many hashtags gained popularity in different categories in 2025. From health, parenting, fashion and lifestyle to Instagram, YouTube and Facebook, certain trends made their mark on every platform.
The #ME2025 hashtag was the most trending hashtag in the health and wellness category this year. It promotes minimal and balanced eating. Apart from this, #DigitalDetox and other hashtags for digital detox were also quite popular.
#GentleParenting was the most discussed in the field of parenting, which promotes methods of explaining things to children with love and patience. Along with this, hashtags like #LighthouseParenting and #EcoFriendlyParenting also became quite viral in 2025.
The #Y2Kfashion hashtag gained immense popularity in fashion and lifestyle, signifying the return of 90s and 2000s fashion. Apart from this, #WinterVibes was also much talked about at the end of the year.
Trending audio, interactive story stickers, seamless loops, and brand-true captions captured users’ attention in 2025 on Instagram. These features take content creation and user engagement to new heights.
AI-powered content such as AI animations, deepfake videos, short-form videos, video podcasts, and gaming content trended on YouTube in 2025. These trends offer new possibilities for creators and engaging content for audiences.
The increasing use of AI i.e. Artificial Intelligence and short-form video reels will dominate Facebook in 2025. Meta emphasized AI-powered advertising (Advantage+) and user-generated content (UGC), which increased authenticity and community engagement and also increased earnings for creators.
