In today’s era, presence on digital platforms is no longer limited to just entertainment, rather it has become a career and a major means of earning. Especially YouTube has given an opportunity to millions of youth across the country and the world to showcase their talent to the world. At the same time, a big question always remains among the users – after all, to how many subscribers does YouTube give the golden play button and how much does the earnings of the creators increase after this?

Experts say that YouTube’s awards not only honor the creators, but have also become a symbol of trust and recognition on the platform. Among these, the Golden Play Button is one of the most prestigious awards, which almost every content creator dreams of receiving.

Who gets the golden play button?

YouTube honors its creators based on their subscriber level.

The Golden Play Button is given to the channel which crosses the 10 lakh (1 million) subscribers mark.
This award provides proof to the creators that their content has received the trust and support of the audience at large.

The Golden Button is a beautiful, gold-coloured memento with the channel’s name engraved on it. It’s shipped straight from YouTube headquarters and proudly displayed by creators all over the world.

How does earnings increase after increasing subscribers?

Growing subscribers doesn’t just mean increasing a number, but building a stronger connection and trust with the audience. Earnings increase in several ways after crossing 1 million subscribers—

1. Big jump in ad revenue

The main earning on YouTube comes from advertisements.
As the viewership of the channel increases, the number of advertisements shown also increases.
Channels with 1 million subscribers typically get millions of views per video, multiplying the monthly income many times over.

The thing to note is that earnings are not stable. It depends on many factors-

Content Type

audience location

advertising rates

video watchtime

2. Brand Sponsorship and Promotion

After crossing one million subscribers, brands start contacting the creators themselves.
In many cases, the fees for sponsored videos are many times higher than the advertising revenue.
It is common for creators from tech, fashion, gaming and lifestyle categories to receive promotion offers from big companies at this stage.

3. Affiliate Marketing and Product Sales

Using their popularity, creators monetize affiliate links and even launch their own merchandise or courses.
A channel with 1 million subscribers can also make huge revenues from such sales.

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