Christmas is a festival celebrated all over the world. Church, cake, Christmas tree also remember Santa Claus. Everyone, whether young or old, feels this Santa Claus close to them. As Christmas approaches, Santa Claus in red can be seen in shops, malls or elsewhere. But have you ever wondered why Santa Claus clothes are always red, let’s know the real reason.
Everyone knows Santa Claus with white beard and red clothes. But in earlier times Santa Claus clothes were sometimes green and sometimes blue. Some old and rare European and American books mention some pictures of Santa Claus. Some of these pictures prove that Santa Claus in the church used to be in different colored clothes. According to some American book illustrations, Santa Claus used to look like a thick long cloak, and a thick sweater of different colors. Now, whether this picture in the book is fiction or fact, although there is some confusion, it is said that Santa Claus’s clothes used to be of different colors.
It was a period that stamped Santa Claus with red clothes. So it happened that in the early 1930s, the brand Coca-Cola wanted to advertise its product. The company knew well enough that no one would drink cold drinks in the winter because of the snow in America. But the product must be sold, but what to do if the company fought a challenge. He introduced Santa Claus in advertisement to gain people’s trust.
The help of an artist named Sundblom was taken for the advertisement of this brand. Santa in red clothes was shown as smiling face, friendly with everyone. The coat worn by Santa in this ad matched the color of the Coca-Cola brand. When creating Santa Claus, Sundblom chose models to make Santa seem real rather than based on cartoons. The idea behind this is that this Santa is not fictional but that people feel like and love him.
The Coca-Cola Company thought that people would not drink codrink in winter but would certainly drink it if Santa Claus told them to and based on that they advertised and it was successful.
This image of Santa Claus created by Sundblom was published in the magazine. People started liking this Santa in a red coat. Gradually, this magazine Santa became famous all over the world and later Santa Claus appeared in red clothes. Today Santa Claus is seen in many places with a white beard and red clothes because of Coca Cola advertisement.
