For many, Christmas is all about television - catching specials while unwrapping presents, tuning in for the King's Speech, or binge-watching classics like Love Actually and The Holiday. This winter, shoppers can upgrade their experience with one of Amazon's Fire TV Sticks, currently reduced by 58% in a limited-time deal that runs until December 31 while stocks last.
Usually costing £59.99, the Fire TV Stick is down to £24.99 in the deal, but savvy shoppers have found a way to pick it up for even less. Currently, new customers who sign up to TopCashback will get a £15 welcome reward, dropping the Fire TV Stick price to £9.44 after all the cashback is applied.
To claim the offer, shoppers can sign up with this link. Existing TopCashback users can also get a small discount on the Fire TV Stick - for them, it will cost £24.44 after cashback.
Rather than buying an entirely new television, the Fire TV Stick offers a cheaper way to upgrade a TV's functionality with smart features and streaming apps. All users have to do is plug it into the HDMI port and connect it to their Wi-Fi network, instantly providing access to thousands of films and TV shows from services like Netflix, Disney+, Prime Video, and more.
This next-generation version of the Fire TV Stick has improved streaming performance, and it can deliver smooth playback in crisp 4K definition - although a cheaper 1080p HD version is also available for £19.99. As for gamers, the retailer says the Fire TV Stick is the only streaming media player with the Xbox app, so they can play the latest games even without a console.
Additionally, the stick is compatible with Alexa. Using the remote and their voice, users can control their TV hands-free, as well as other smart home devices like cameras and lights, the brand says.
Elsewhere, Currys is selling a Roku HD streaming stick for £29.99, which supports streaming apps like Netflix, Prime Video, iPlayer, and Disney+. The brand says it also includes access to more than 200 free channels, including live news, sport, and entertainment.
For bigger budgets, this Google TV Streamer 4K costs £99 at Argos and has 32GB of built-in storage. It supports all the usual streaming services, and can also display TV shows and movies from all of them on a single screen, so users won't have to jump between apps to decide what to watch.
As for the Fire TV Stick, many Amazon shoppers are pleased with their purchases and have rated the device 4.7 out of five across nearly 28,000 reviews. One said: "Great product, you can have this out of the box, plugged in and completely set up and working within minutes.
"Menu options are easy to navigate, and adding your favourite apps is simple. The remote is discreet and comfortable to use. Really good picture quality as well. Very good price, especially for the options it gives you."
Another added: "Bought on Black Friday, so excellent value for money, it was only £24.99. Streaming is perfect, excellent value for money, and a great gift idea. You can use it on multiple devices, so it's very easy to move about the house. All apps are available, and it's great and easy to use, would purchase again."
One shopper left four stars, saying: "Got this to replace an older Fire TV Stick, and I can't honestly say I can see the difference in scale (this is 4k over HD), but it's significantly quicker to boot. The new controller turns on the TV as well, with direct buttons to Disney etc., so it's good overall."
Another commented on the remote as part of a longer four-star review, saying: "My only complaint is that I wish the remote had some kind of illumination, as I use it in conjunction with a projector and hence the room is dark. My muscle memory will eventually remember where all the buttons are, but initially it's a bit of an inconvenience."
How to get the Fire TV Stick from Amazon for £9.44: