The content feed is a chaotic place. Between viral trends, endless scrolling and clickbait, figuring out what is actually happening in the world can feel like looking for a needle in a digital haystack.

In an era where misinformation travels faster than the truth, credibility is power: That is why Khaleej Times matters.

The UAE’s longest-running English media house, we have been documenting the history of this nation since 1978. Generations grew with us. But when legacy often just means ‘age’, why does ours matter? Because we distil the truth from verified facts and viral rumours, earning trust that multiples – year after year.

When you read it on KT, you know it’s been checked, double-checked, and confirmed. That is why young people, many of whom grew up watching their parents and grandparents read Khaleej Times, still turn to us.

We meet our readers where they are: breaking news alerts on their phones, deep dives on our website, visual storytelling on social media, or the paper at your door. The platform changes; the trust remains unwavering.

Our readers know that amid the noise and the clutter, Khaleej Times is how they stay informed.

In a world of content overload, we provide context. Whether it’s changes to education policies, the latest in regional tech and gaming, or the cultural events marking the weekend, we bring content that influences and impacts life.

And that is why Khaleej Times continues to grow alongside the UAE — generation after generation.

To further sweeten Khaleej Times’ print subscription, we are offering an irresistible annual subscription package valued at Dh549 from December 19, 2025. In return you will get vouchers worth Dh724 from our brand partners Baskin-Robbins, Nando’s, Carluccio’s, Lavash, Choithrams and Joy Alukkas.

Khaleej Times also offers its subscribers 25 per cent savings on Khaleej Times B2C events, wherever applicable.

In fact, you pay nothing for the biggest bouquet of products in town, including the Khaleej Times broadsheet newspaper loaded with news, views, entertainment and valuable food, health, wellness and technology reviews from international brands like The New York Times; the premium weekend business and lifestyle paper KT Luxe; and the Business and Technology Review featuring the who’s who of different industries.

Besides these vouchers, six diamond necklaces worth Dh10,000 each are up for grabs from Joy Alukkas in raffles draws — one every month — from  January 2026 to June 2026.

One lucky subscriber will also drive away with the grand prize of a Lynk & Co car at the end of this campaign in 2026.

Brand partners said they were excited about associating with Khaleej Times in the campaign as it gives them a platform to give back to the community that has steadfastly supported them for years.

“We are pleased to be a part of the Khaleej Times Annual Subscription Drive, an initiative that recognises reader loyalty while fostering meaningful engagement with trusted brands. The addition of the Lynk & Co premium lifestyle vehicle brand to the Mega Draw enhances the appeal of this collaboration, bringing added excitement and value for subscribers. At Galadari Brothers’ Motors Division, our focus remains on delivering progressive mobility solutions and memorable customer experiences, and this partnership with Khaleej Times provides a strong platform to engage with a broad and discerning audience across the UAE,” said Axel Dreyer, Chief Executive Officer of Galadari Automobiles.

Similarly, John Paul Alukkas, Managing Director, Joyalukkas International Operation, said: “We are absolutely thrilled to embark on this exciting collaboration with Khaleej Times for their 2026 subscription programme. To us, this is much more than a promotional activity — it’s the beginning of a meaningful, long-term partnership with a media institution that shares our core values of trust, excellence and putting the community first. Khaleej Times is a trusted voice in the region, and we see a powerful alignment with our mission at Joyalukkas. Through our network of 30 showrooms across the UAE, we have always believed in engaging with our community by offering not just jewellery, but memorable experiences and genuine value,” said John Alukkas.

“We are enthusiastic about building this sustained relationship with Khaleej Times. For us, this is a wonderful way to celebrate and give back to the community that has supported us,” he said.

George Kunnappally, Managing Director of campaign partner Nando’s, said: “We’re thrilled to team up once again with Khaleej Times for this year’s annual subscription drive. At Nando’s, we proudly invite everyone to savour our legendary flame-grilled PERi-PERi flavours. Whether you’re craving our iconic Espetadas, signature gourmet burgers, hearty vegetarian dishes or irresistible desserts, there’s something to delight every appetite.”

Carluccio’s said the brand is delighted to partner once again with the UAE’s #1 daily.

“We invite the esteemed readers of Khaleej Times to kick-start their day with our wide range of breakfast offerings and enjoy an authentic, fulfilling Italian dining experience — enhanced by our signature Carluccio’s hospitality,” said Raj Rana, Chief Executive Officer, Citymax Hotels and Foodmark (Part of Landmark Group).

Amarinder Singh Daih, General Manager, Lavash, said he is looking forward to treating KT subscribers to a morning of great food and conversation.

“At Lavash, we believe breakfast is the most important and enjoyable meal of the day. By partnering with Khaleej Times, we are opening our doors to thousands of new guests to experience our signature hospitality. We look forward to treating KT subscribers to a morning of great food and conversation at our Marina and Jumeirah locations.”

Ahmed Osman, CEO, Mena and Australia, Galadari Food and Beverage Division, said Khaleej Times has long been a trusted voice for readers across the UAE, and the division is pleased to align with a platform that reaches such a broad and engaged audience.

“This partnership between Khaleej Times and Galadari Food and Beverage Division creates an opportunity to extend the Baskin Robbins experience beyond our stores and into everyday moments of reward and enjoyment. We look forward to delighting subscribers with exclusive offerings that reflect the spirit of the brand and add meaningful value to their subscription journey,” Osman added.

Choithrams said it is delighted to partner with Khaleej Times for the annual subscription offer, “giving customers added value while reinforcing our commitment to freshness, quality and customer centricity”.

“Every subscription comes with a Dh50 Choithrams voucher, allowing readers to enjoy our fresh produce, essentials and exceptional service. This collaboration reflects our promise to deliver goodness and support the everyday needs of the communities we serve,” said Natasha Ghosh, Marketing Manager – GCC, Choithrams.