Apple has always been known for its clean and premium interface, but that experience is about to change. Starting in 2026, when you search for an app on the iPhone App Store, you'll see significantly more sponsored apps and advertisements than before.

Apple is now going to use areas for advertising that were previously kept free of ads. This change could completely alter Apple's image, which has long been associated with a commitment to minimizing advertising intrusion.

The main reason behind this major shift is Apple's desire to increase its revenue. More than 800 million people visit the App Store every month, making it one of the world's most valuable digital spaces for advertising. Apple believes that search is the biggest driver of app downloads, and therefore wants to give developers more visibility. Ads will now appear not only at the top of search results but also at the bottom and in the middle, giving companies more opportunities to reach users.

Apple's new system will be auction-based, with Apple itself determining where the ads are displayed. Advertisers will be charged on a "cost-per-tap" and "cost-per-install" basis. In short, Apple is now fully prepared to transform its ecosystem into a massive ad network, which could mean that iPhone users will have to contend with a flood of advertisements on the App Store in the future.

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