Nivin Pauly’s horror comedy 'Sarvam Maya' is doing very well in theatres. The film started on a happy note and kept growing each day. In the first two days the movie earned around Rs 7.25 crore India net. On day three the film added around Rs 4.75 crore more. With this the total collection after three days stands at around Rs 12 crore. This is a very good number for the film and shows strong audience interest.

Day wise box office growth

According to the Sacnilk website, on day one which was Thursday 'Sarvam Maya' collected around Rs 3.35 crore. On day two the film saw a clear jump and earned Rs 3.9 crore. On day three the numbers went even higher. Saturday collections stayed strong across centres.

High occupancy tells the story

On Saturday the overall Malayalam occupancy was 71.28 percent. Morning shows started well with more than half seats filled. Afternoon evening and night shows stayed packed. Night shows went above 80 percent which is a great sign.

What works for the audience 'Sarvam Maya' is directed by Akhil Sathyan. The film stars Nivin Pauly Aju Varghese Preity Mukhundhan and Janardhanan in key roles. Viewers are liking the simple story and light hearted treatment. The ETimes review says, "This is not a film with layered meanings or profound storytelling. Its strength lies in its simplicity. The humour is organic and gentle, earning warm-hearted laughs from the audience. The evolution of the story is clear to see—the small moments that push the narrative forward, the subtle changes in the characters, and the careful handling of a subject that could easily have invited criticism. The film feels well thought out."

DISCLAIMER: The box office numbers in this article are compiled from our proprietary sources and diverse public data. We strive for accuracy and all figures are approximate unless explicitly mentioned. We offer a fair representation of the project's box office performance. We are open to feedback and suggestions on