Sky Sports broadcast adverts during their coverage of the Premier League clash of Crystal Palace and Fulham in a bizarre incident on New Year's Day. Palace were leading 1-0 thanks to Jean-Philippe Mateta's opener in the first-half at the time.

However, the screens suddenly flashed away from the action at Selhurst Park. For a full minute, Sky Sports' coverage turned to various adverts for Guinness 0.0, 28 Years Laters, McDonald's and Haier.

After one minute of adverts, the action in London returned with the clock at 47.33. When the half-time whistle was blown, different adverts were shown at the correct time.

The bizarre cut left viewers confused by the mistake. One said: "Didn't want to watch the last three minutes of Fulham vs Palace first half anyway. Another added: "Watching Palace v Fulham, game still in progresss... Sky Sports just cuts to the adverts."

Another fan wrote on X: "Sky saw Pino on the ball on the edge of the box and ran the ad break." A third replied: "The ad break came on during the Palace Fulham game while the first half still playing???"

Another user on X compared the incident to the infamous one where the African Cup of Nations referee blew up prematurely. The referee initially ended the game after just 85 minutes, despite there still being time to play.

In the second-half, normal service resumed for Sky Sports with no surprising adverts. Fulham responded to to a poor opening 45 minutes with Tom Cairney coming off the bench to level the scoring.

"They [Crystal Palace] like to be compact, low block, we know first half they would come for the game more, then after they score, 10 men behind the ball," Marco Silva said.

"But we need to be patient, of course Tom Cairney gave us more quality in terms of decision, passing, making the ball to go inside quicker, it's the reason why he came on, again he showed his quality and what he is capable of. His quality and decision-making is of a very high level.

"We all know even if he is not playing he is a key player for us, he is always there every single day to help team-mates."