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Millions of people in India use iPhone and iPad, but very few people are aware of the real meaning of ‘i’ included in the names of these products. This is no simple stylish statement, but an important introduction to Apple’s branding. When the first iMac was launched in 1998, Steve Jobs explained that the ‘i’ is not just a symbol of the Internet, but reflects a special thinking and philosophy. This concept later evolved into the iPod, iPhone, and iPad, and became Apple’s identity.
The iMac was designed specifically for Internet use. At that time, Internet access was not easy for the general public, but Apple made it accessible and attractive. For this reason the primary meaning of ‘i’ was kept as Internet.
Steve Jobs said that Apple’s aim is to provide a personalized experience to every person. The iMac and later the iPhone proved that technology is not just a device, but can provide a personalized experience for humans.
The third meaning of ‘i’ is Instruct. Apple wanted its products to be helpful in education and learning. This is why iPad has become an important tool of study in schools and colleges today.
The fourth meaning of ‘i’ is Inform. Apple designed its devices so that people could easily access information and share it with others. The iPhone pioneered this approach, where the Internet and apps connected the world at a click.
The last and fifth meaning of ‘i’ is Inspire. Apple has always promoted creativity and innovation. The iPod revolutionized the music world, the iPhone changed the mobile industry, and the iPad reinvented the tablet concept.
Apple has reduced the use of ‘i’ over time. Now products like Apple Watch, AppleTV are offered directly under the company name. However, the introduction of ‘i’ played a historic role in making technological products accessible to the masses.
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