Instagram has taken another step to enhance user creativity by introducing a brand-new feature that allows users to add background music to photo carousel posts. Until now, Instagram’s music tools were mainly limited to Stories and Reels. With this update, users can now bring sound into their regular feed posts as well, making photo carousels more immersive and engaging.
This new feature is especially useful for creators, brands, and everyday users who want to tell better stories through images. Whether it’s a travel diary, a birthday celebration, a fashion lookbook, or a product showcase, music can now play a key role in setting the mood of carousel posts.
The newly rolled-out option allows users to attach a music track to a carousel post containing multiple photos. When someone opens or interacts with the carousel, the selected audio automatically plays in the background. This helps viewers emotionally connect with the content and makes static image posts feel more dynamic.
Instagram has confirmed that this feature is being released in phases, meaning it may not appear for all users at the same time. Users are advised to keep their app updated to access the latest tools.
This feature is aimed at:
Content creators who want to improve engagement
Brands and businesses promoting products visually
Travel bloggers and photographers sharing experiences
Casual users who want their posts to stand out
Music adds depth to storytelling, helping posts feel more expressive and memorable.
Adding music to a carousel post is simple and doesn’t require any advanced editing skills. Follow these steps:
Open the Instagram app and tap the ‘+’ icon located at the bottom of the screen. Select the option to create a new post.
Select at least two photos from your gallery to create a carousel. Make sure the images align with the story or theme you want to present. Tap ‘Next’ to proceed.
Once you reach the final editing screen, look for the ‘Add music’ option. This is where you can attach a background track to your carousel.
Instagram offers a list of recommended songs, trending audio, and a search option. You can browse through genres or look for a specific track. Users can also choose from their saved music library.
After selecting the music, add your caption, hashtags, location, and tags. Once everything looks good, tap ‘Share’ in the top-right corner.
Once published, the carousel will appear on your profile like a regular post. Your followers will see it in their feeds, and the background music will play automatically when they interact with the post. The visual experience remains familiar, but the addition of sound makes it more engaging.
Instagram continues to focus on creative expression and user engagement. By expanding music beyond Reels and Stories, the platform is giving users more freedom to express emotions through regular feed posts. This update also helps static photos compete with video content by adding an interactive element.
As Instagram continues to evolve, features like this show the platform’s commitment to keeping content fresh, expressive, and audience-focused.
