How to control your personal data usage by Grok
06 Jan 2026

Elon Musk's Grok AI chatbot has been at the center of a heated debate over its content generation and user data usage.

The recent controversy surrounding AI-generated images and personalization has brought privacy concerns to the forefront.

However, if you're looking for more control, Grok does offer a way to manage how your X data is used for personalization.

Grok's default data usage
Data utilization

By default, Grok uses data associated with your X account to personalize responses.

This includes details like your X profile information, account settings, preferences, and publicly viewable posts.

While this feature is designed to provide more tailored answers, certain users may want to limit data usage for privacy or content neutrality reasons.

Disabling data usage for personalization
User control

To manage data usage, users can go to the settings panel within Grok.

On your browser, open Grok and click on your profile icon. From the menu, select Settings and then go to Data Controls.

This section lists all options related to data usage, storage, and personalization.

Here you can find an option called "Personalize Grok using X."

Steps to disable Grok's data usage
Disabling process

To stop Grok from using your X data for personalizing responses and recommendations, toggle the switch off under the "Personalize Grok using X" option.

Once disabled, Grok will no longer use your X profile information, account settings, location, preferences or viewable posts to personalize results.

You may also see an option called "Personalize Grok with your conversation history" in the same section.

This lets Grok remember the details from past chats to tailor responses.

Impact of disabling personalization
Functionality change

After disabling X-based personalization, Grok will continue to work as normal but responses will be less influenced by your social data and more by general prompts.

You can always go back to the Data Controls section to enable the setting again or check other options like chat link sharing, storage usage, exporting account data or clearing local cache.

Disabling the personalization gives you clearer control over how your data is used while continuing to access Grok's core features.