New York City is getting ready to welcome Broadway Week 2026, offering theater fans an exciting chance to watch top performances at half price. Tickets go on sale Wednesday, January 7, 2026, at noon, with the promotion beginning from January 20 through February 12, 2026. This year, 26 Broadway shows are participating, providing two-for-one tickets, making it simpler than ever for audiences to experience the magic of live theater in the heart of Manhattan.
What Is NYC Broadway Week 2026?
Broadway Week is part of the larger NYC Winter Outing initiative, which also has Restaurant Week, Must-See Week, and Hotel Week. Must-See Week provides 2-for-1 access to museums, attractions, tours, and performing arts programs, while Hotel Week offers 25% off at over 150 participating hotels.“This is the ultimate value period for visitors to enjoy all that New York City has to offer from diverse cuisine and rich cultural experiences to hotels reflective of the City's distinct neighborhoods,” stated Julie Coker, CEO of New York City Tourism + Conventions. “Since its inception, NYC Winter Outing has supported nearly 5,000 businesses citywide, helping to power an industry that generates over $50 billion in direct spending each year.”
Participating Broadway Shows
The full lineup of shows providing 2-for-1 tickets includes:- & Juliet
- Aladdin
- All Out: Comedy About Ambition
- The Book of Mormon
- Buena Vista Social Club
- Chess
- Chicago
- Death Becomes Her
- The Great Gatsby
- Hadestown
- Hamilton
- Hell's Kitchen
- Liberation
- The Lion King
- Maybe Happy Ending
- MJ: The Musical
- Moulin Rouge! The Musical
- Oedipus
- Oh, Mary!
- Operation Mincemeat
- The Outsiders
- Ragtime
- Six: The Musical
- Stranger Things: The First Shadow
- Two Strangers (Carry a Cake Across New York)
- Wicked
How to Purchase Tickets
Tickets are available through the NYC Tourism official website. Fans must choose a show and performance, select the UNLOCK button, and provide the promotion code NYCBW250. Each purchase needs a minimum of two tickets, which are then discounted to 50% off the original price, plus applicable taxes and fees. Specific premium seats may cost more, from $135 to $155, depending on location and show.Additional Details
- All offers are as per the availability and blackout dates.
- Discounts cannot be combined with other promotions and do not have taxes, gratuities, or service charges.
- Broadway Week is generally held twice a year, with the next edition anticipated in fall 2026.
Off-Broadway Week
After Broadway Week, Off-Broadway Week runs from February 16 to March 12, 2026, also providing 2-for-1 tickets to select shows. Tickets go on sale February 3.With savings across theater, dining, museums, and hotels, NYC Winter Outing remains to make New York City a premier location for winter visitors and locals seeking to enjoy culture and entertainment at lower prices.
FAQs;
Q1. What is Broadway Week?Broadway Week is a biannual event where select New York City shows provide discounted tickets. It’s created to make theater more accessible to visitors and locals.
Q2. When does Broadway Week 2026 take place?
The event begins from January 20 through February 12, 2026. Tickets go on sale from January 7.
