Skincare fans are racing to Rodial to snap up a high-performance serum that's been hailed by beauty buffs for making them 'look and feel' decades younger. What's more is the formula, which leaves skin 'feeling tight but smooth', is currently on sale for £26 less.

This comes as luxury beauty brand Rodial - reportedly a favourite of Princess Kate - has launched its January sale, slashing prices by up to 75% on some of its best-selling items. However, shoppers need to act fast to bag a bargain as the deal is running until Friday, January 9, giving shoppers just days to snag discounted rates.

One of the products included in the sale is the popularSnake Serum 02, which is down to £59 from £85. Now, despite its name, the formula doesn't contain actual snake by-products, but it is inspired by viper venom in that it replicates a mild tightening effect on the skin.

The popular anti-ageing serum employs skin-firming 'SYN-AKE tripeptides, which help to diminish the visibility of fine lines and wrinkles like laughter lines and crow's feet, resulting in a firmer and lifted appearance. It also contains hyaluronic acid to hydrate and plump the skin, along with a unique oxygen-delivery system known to enhance vitality.

Formulated with a blurring complex, it delivers a smoother texture that's ideal for makeup application and is suitable for all skin types. Another luxurious feature of the serum is that it has a cooling sensation on the skin due to its hydra-gel texture.

The brand recommends using two to three pumps of the serum morning and evening, gently massaging onto the skin, focusing on areas with expression lines, reports the Mirror.

For those looking for products with firming peptides in its formula, the Allies Of Skin Copper Tripeptide and Ectoin Advanced Repair Serum 30ml is currently reduced to £152 from £190 at Debenhams. This ultra-concentrated formula leverages the power of copper tripeptides, known for stimulating collagen production and promoting a firmer, more youthful complexion.

A more budget-friendly option is the L'Oréal Paris Revitalift Laser Tripeptide Serum 30ml, which is is available at Lookfantastic for £31.99. Its ingredients include Collagen Peptide Fractions, which encourage skin to rebuild firmness and smooth wrinkles, while elasti-Peptides enhance skin elasticity.

If the price tag of the Snake Serum from Rodial is putting shoppers off (even on sale), the brand also offers a mini version, currently discounted to £16. The travel-friendly size is perfect for testing the product before investing in the full size.

Although this discount is certainly a good chance to replenish any Rodial products, which have received praise from beauty fans for delivering serious results. One person stated: "This product reduces the wrinkles visibly. I have been using it for 17 years."

Another raved: "My lines fade away and skin is visibly lifted right away. I look and feel at least 20 years younger."

Although not all users have experienced quite so dramatic results, with one review reading: "I haven't noticed any plumping of my skin or any difference in my fine lines. I think its a really nice moisturiser- non greasy and my skin does feel hydrated. I'm not sure it's worth the price tag though."

"Wow love the snake serum," someone else said. "Really snatches my skin leaving it feeling tight but smooth. Essential under makeup, really rate it."

Another user praised its 'instant effect of smoothing my lines', adding "especially around the eyes, between the eyebrows and laugh lines. It makes my makeup glide beautifully. I will be reordering."

Shop the Rodial winter sale here.