Now is the era of trust! Startups lag behind in EV scooters, people bet on TVS-Bajaj
Samira Vishwas January 11, 2026 12:24 AM

EV Two-wheelers: in india electric two-wheeler The segment is gaining momentum rapidly. Rising petrol and diesel prices and cheap charging options have made common customers EV Have turned towards. Retail sales of 12.8 lakh electric two-wheeler units were recorded across the country in the calendar year 2025, which is 11.36% more than the year 2024. Although the market has grown, the biggest change is that customers are now seen leaning towards trusted old brands rather than new startups.

TVS and Bajaj took over the market, became new leaders

In the year 2025, TVS Motor and Bajaj Auto have firmly captured the electric two-wheeler market. TVS Motor took the first position with sales of 2,98,881 units and registered a healthy growth of 35%. Bajaj Auto also achieved a tremendous growth of about 39% by selling 2,69,847 units.

The reason behind the success of both these companies is their strong service network and reliable electric scooter ‘iQube’ and ‘Chetak’ It is believed that the customers are trusting them blindly.

Ola Electric got a big shock

The year 2025 proved to be challenging for Ola Electric, which once had unilateral dominance in the EV market. A huge decline of 51.11% was recorded in the company’s sales. While Ola had sold more than 4 lakh scooters in 2024, in 2025 this figure came down to 1.99 lakh units. Increasing competition and service concerns drove customers to other options.

Strong comeback of Ather and Hero

Ather Energy won among startups. The company registered a growth of about 59% by selling more than 2 lakh units. At the same time, the country’s largest two-wheeler manufacturer Hero MotoCorp has launched its electric brand ‘Vida’ Surprised everyone through. Hero sold more than 1.09 lakh scooters with a record growth of 149.74%.

Small brands also showed strength

According to the report, new brands like River have registered a record growth of more than 500%. It is clear from this that the demand for premium design and quality electric scooters is increasing rapidly. Overall, 2025 has made it clear that now not just advertising, but trust, service and quality are the real keys to survival in the EV market. This contest is going to be even more interesting in 2026.

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