Desk: This is a bit surprising but it is true that Apple and Google have joined hands. Both the companies are competitors of each other, so joining hands with each other is surprising. In fact, there has been a long-term collaboration between both the companies to shape the future of Artificial Intelligence on Apple devices.
According to a joint statement, Apple’s upcoming foundation models will be built using Google’s Gemini AI model and cloud infrastructure. This partnership is one of the largest collaborations between two tech competitors and reflects Apple’s intention to rapidly strengthen its AI capabilities amid global competition.
Apple has confirmed that Gemini AI will play a key role in enabling the upcoming Apple Intelligence Experience. You people will benefit from this collaboration that in future, Apple users will get a more personalized and smart Siri experience. Using Gemini as the backbone, Apple aims to deliver AI features that better understand user context, preferences, and intent. This is expected to improve daily tasks like voice commands, content generation, productivity and on-device assistance.
After the news of the deal between Apple and Google came to light, a sharp reaction from Elon Musk was seen. Musk shared a post on According to reports, Apple had also considered partnership with OpenAI, Anthropic and Perplexity for this deal.
According to Apple, this decision has been taken after examining several AI technologies. After investigation, the company found that Google’s AI platform is the most capable for the next phase of AI development. The company says that Gemini’s advanced reasoning abilities and cloud support will help bring new innovative experiences to iPhone, iPad, Mac and other Apple device users around the world, including fast-growing markets like India.
With this partnership, Indian users can experience smart voice assistance, better regional language understanding and more powerful AI features in Apple devices. As AI is being rapidly adopted in India, this move by Apple can help the company compete more strongly with Android based AI experience.