Melania Trump’s much awaited documentary, backed by a $40 million deal with Amazon MGM Studios, is scheduled to debut in theaters on January 30, 2026. Despite the fanfare, early reports suggest that advance ticket sales are extremely low, indicating that public interest may not align with the huge investment.

While the polls suggest Donald Trump has voter support, the advance ticket numbers for MELANIA show something else completely: his supporters are willing to vote for him, but they are reluctant to pay to watch a 104-minute transition vlog directed by Brett Ratner.

Despite the President’s recent statements that tickets to the debut at the freshly renamed "Trump-Kennedy Center" are a "very hard get," industry tracking cites a different story. Tracking models are now featuring a domestic opening in the low single-digit millions, a fraction of the $40 million Amazon invested. One source told Hollywood insider Rob Shuter that in New York, "only a handful of seats have been booked," further said: "The studio was expecting a big turnout, but so far it's not materializing."

Why the Documentary Struggles to Attract Viewers

Even the most loyal Trump supporters appear to be reluctant to pay $25 for what several interpret as a long-form campaign advertisement. Amazon’s gamble of $40 million on a theatrical release may already be proving expensive. Analysts emphasize that a documentary focused on Melania’s administrative position in inauguration planning lacks the drama and conflict viewers look for in cinema. As one observer points out, the trailer’s visuals feel "staged" and "static," resembling “a high-budget perfume advertisement” rather than an engaging movie.

Director Controversy Adds to Challenges

The involvement of Brett Ratner, returning to directing following years of controversy, has also challenged the promotion. Several mainstream outlets are dismissing coverage, restricting the cultural reach the movie needs.

Public Reaction and Social Media Backlash

One X user remarked: “The official ‘Melania’ movie has been released and people don’t seem to be fans.” They further said: “Low ticket sales. Posters defaced. Hoards of negativity reviews. Would you pay to see this stuff?” Some promotional posters have even been defaced, with “Melania” spray-painted and the word “B---h” included underneath.

FAQs:

Q1. What is the Melania Trump documentary about?
The movie follows Melania Trump’s life as First Lady, concentrating on inauguration planning and public responsibilities. It focuses on giving behind-the-scenes access that viewers rarely see.

Q2. Who is producing the documentary?
Amazon MGM Studios backed the project, reportedly paying $40 million for the licensing rights. It is directed by Brett Ratner