When children ask for a pet, most parents expect promises of responsibility that fade with time. But for entrepreneur and author Jesse Itzler, the request for a family dog became an unexpected lesson in accountability, planning and persuasion.
Instead of a simple yes or no, Itzler’s wife Sara Itzler asked their children to present a full business plan to justify the investment — the “investment” being a dog. The idea came after the children met two rescue puppies during a family visit, sparking what Itzler jokingly called “Operation Get a Dog”.
The children were tasked with researching dog breeds, mapping out walking and feeding schedules, identifying nearby veterinarians, estimating costs and even suggesting names. In short, they had to convince a sceptical decision-maker — just like in the real world.
Sharing the story online, Itzler said the exercise taught his children how to anticipate objections, tailor their message and present ideas clearly. More importantly, it forced them to understand the long-term responsibility of caring for a pet — something many children overlook once the novelty wears off.
Animal welfare experts often warn parents to be realistic. The ASPCA notes that adults should be prepared to take primary responsibility for pets, especially when children are under 12.
Psychologists say such age-appropriate responsibility can help children develop coping skills and emotional resilience. Studies also show that growing up with pets can improve emotional regulation and reduce stress in children.
Whether the Itzler children ultimately get their dog or not, the lesson has already paid off. By turning a wish into a structured plan, the family transformed a simple request into a practical life skill — proving that sometimes, the best parenting moments begin with a pitch deck and a dream of a furry friend.
