Bollywood star Alia Bhatt is back as a producer with a new romantic comedy with Amazon Prime Video. Titled Don’t Be Shy, the announcement video of the film was dropped today. Produced by Alia Bhatt and Shaheen Bhatt through their Eternal Sunshine Productions, the film is touted to “have everything”. Check out the announcement video of Don’t Be Shy,
Alia Bhatt and Shaheen Bhatt join forces with Prime Video for a coming-of-age romantic comedy, ‘Don’t Be Shy’View this post on Instagram
Credit: Eternal Sunshine Productions
The announcement video of Don’t Be Shy began with Alia, in her producer mode, yelling on the phone about “how one can lose an actor”. She then goes on to speak to the cameras, inviting them in for her interview.
Later joined by her sister Shaheen Bhatt, both go on to talk about their not-so-smooth journey as film producers. From arguing about absurd movie props like ‘turtles’ to choosing the right scripts, Alia goes on to talk about why they chose to make Don’t Be Shy.
She says this film “has everything”, from romance, heartbreak, songs, girls, boys, and teachers. Shaheen stops her midway and says, “It’s a story you grow up with.”
Written and helmed by Sreeti Mukerji, Don’t Be Shy is a coming-of-age film that revolves around Shyamili “Shy” Das, a 20-year-old whose perfectly planned and organised life turns upside down when a series of events sends things beyond her control.
In a statement, Nikhil Madhok, Director & Head of Originals, Prime Video, India said, “We’re thrilled to collaborate with Alia Bhatt and Shaheen Bhatt on this extremely fun yet warm romantic comedy, with a remarkable character like Shy Das at its heart. Alia’s innate instinct for stories that are emotionally rich, deeply relatable, and immensely entertaining shines through in this young adult story about friendship, love, and growing up.”
He added, “With a strong female-forward narrative, writing that’s fresh, relatable and humorous, and earnest characters, complemented by infectious music from Ram Sampath, Don’t Be Shy promises to be a delightful experience for audiences around the world.”
Alia Bhatt said, “At Eternal Sunshine, we’ve always wanted to back stories that feel honest and voices that feel their own. This film immediately spoke to us because of its sincerity and coming-of-age lens and Sreeti’s passion and energy naturally fed into the spirit of the story. It’s an incredibly special project for me and for Eternal Sunshine. And with Prime Video, we found partners who consistently take bold creative calls and genuinely support distinctive storytelling, which felt like a natural meeting of minds, and the right place for this story to find its audience.”
Social and lead images credits: Eternal Sunshine Productions
