According to representatives of the restaurant, the concept aims to reinterpret traditional Vietnamese cuisine through scientific approaches, wellness awareness, and curated dining experiences.

“We began with a fundamental question: Why has Vietnamese cuisine, known for being light and healthy, increasingly drifted from its original spirit in modern life?” a Bac Kim Thang representative said.

Amid changing eating habits characterized by faster meals, stronger seasonings, and higher consumption, the founders chose to revisit a cooking approach that emphasizes ingredient quality, balance, and natural preparation.

The name Bac Kim Thang references Vietnamese folklore and reflects the brand’s effort to combine cultural heritage with contemporary culinary practices.

At the core of Bac Kim Thang’s approach is hydro-thermal steaming, which uses circulating steam to cook food. The method avoids frying and heavy seasoning, allowing ingredients to retain their natural flavor, texture, and nutritional value. The cooking technique is also promoted as supporting lighter digestion.

Hydro-thermal steaming itself is based on traditional East Asian cooking practices combined with modern kitchen technology. Bac Kim Thang says it has developed standardized procedures to maintain consistency and food quality. The brand positions this approach as part of its long-term culinary strategy rather than as a short-term health trend.

The restaurant’s menu is organized around familiar Vietnamese food categories such as meat, seafood, vegetables, and grains. Ingredients are selected based on origin, seasonality, and preparation methods.

Staff preparing the sauce station at Bac Kim Thang. Photo courtesy of Bac Kim Thang

Instead of focusing on strict dieting concepts, the restaurant promotes balanced eating habits centered on clean preparation and moderate consumption. According to the operator, its customer base includes families, health-conscious diners, young professionals, and visitors interested in Vietnamese cuisine.

The restaurant also targets culinary tourism by offering dining experiences designed to highlight Vietnamese food culture. The setting emphasizes a slower dining pace, allowing guests to observe food preparation and engage with traditional cooking methods.

For international visitors, Bac Kim Thang presents itself as a venue that introduces aspects of Vietnamese dining culture and lifestyle.

A space filled with cultural depth at Bac Kim Thang. Photo courtesy of Bac Kim Thang

In Vietnam’s competitive food and beverage sector, Bac Kim Thang states it is focusing on culinary heritage, health-oriented dining, and experiential tourism. Company representatives say the concept aims to connect traditional values with modern consumer expectations.

“It is more than a restaurant. It reflects a broader perspective in which cuisine connects cultural traditions with modern lifestyles,” the representative added.