Instagram Reels Monetization: In this era of social media, content creation has become not just a hobby but a full-time career. Every day, we see thousands of videos on Instagram with millions of views. Whenever a reel gets a lot of views, it's natural for an average user to wonder how much money the creator of that video earned. Does Instagram pay money based on views, like YouTube? If you are also dreaming of earning money through your reels, then you need to understand the earning mechanics of this platform.

Does Instagram pay directly for views?
First, it's important to dispel the misconception that Instagram works like YouTube. On YouTube, there is a direct connection between advertisements and views, which earns creators money, but Instagram's model is slightly different in India. Technically, Instagram does have a program like 'Reels Play Bonus' that pays based on views, but this feature is not yet fully active for Indian creators. In India, Instagram does not currently transfer money directly to bank accounts based on views. This means that even if your reel gets millions of views, it's not guaranteed that you will receive any payout from Instagram.

Then how do you earn money from Instagram?
In India, the main source of income from Instagram is 'brand partnerships' or 'sponsorships'. When your reels consistently get good views and people comment on or share your content, you catch the attention of brands. Companies see that you have an audience that listens to you. In such cases, brands contact you to promote their products. Here, the money is not earned from views, but from your 'influence'. The more viral your video becomes, the more reach brands get, and that's what they pay you for.

How much money can be earned with 10 to 20 thousand views?
Now let's talk about the numbers. The amount you earn depends entirely on the number of your followers and the category of your content. Looking at current market trends, if you are a micro-influencer with an average of 10,000 to 20,000 views on your reels, you can charge between ₹500 and ₹2000 for a promotional video.

This rate is not fixed. If your audience is very active and buys the products you recommend, this amount can increase. Creators with millions of followers, on the other hand, charge thousands or even lakhs of rupees for a single reel.

Affiliate marketing is another major source of income.
Besides brand deals, affiliate marketing is also a strong way to earn money. You've probably often seen creators sharing product links in their stories or bios. This method is commission-based. When you review a product in your reel and provide a link in your bio, you receive a certain percentage of the sale for every purchase made through that link. For smaller creators who haven't yet attracted big brands, this is proving to be an excellent way to start earning.

Disclaimer: This content has been sourced and edited from TV9. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.