ProAV Market – China’s professional audiovisual industry is entering a period of rapid expansion, with projections estimating the market will reach 97.5 billion US dollars by 2028. In response to this growth, Beijing InfoComm China has released a detailed white paper aimed at helping international businesses better understand the country’s evolving Pro AV landscape and identify partnership opportunities.
The newly issued 25-page publication, titled “A World of Cutting-Edge Pro AV: China’s Pro AV Market Overview & Opportunities,” outlines the structural changes reshaping the sector. It is designed as a practical resource for system integrators, technology providers, and enterprise decision-makers seeking to navigate China’s expanding digital ecosystem.
According to the report, the industry is being reshaped by the growing convergence of audiovisual systems, information technology, and emerging digital tools. Significant public and private investment in digital infrastructure, alongside enterprise modernization efforts, has strengthened demand across key sectors such as education, corporate services, and government institutions.
The study highlights how artificial intelligence, automation tools, real-time collaboration platforms, and advanced display systems are no longer viewed as premium features but as standard expectations. Intelligent audio systems, interactive visual solutions, and hybrid communication environments are increasingly integrated into everyday operations across industries.
Sustainability has also become central to industry development. With stricter environmental standards and heightened awareness among end users, manufacturers are placing greater emphasis on responsible production processes and eco-conscious product design. The combined impact of regulatory requirements and customer expectations is accelerating innovation within the Pro AV and IT value chain.
To illustrate real-world applications, the white paper presents 14 case studies from manufacturers and solution providers preparing to expand their international footprint. Participating companies include exhibitors from Beijing InfoComm China 2026 such as AISPEECH, BOLIN TECHNOLOGY, CREATOR, DSPPA, EZPRO, IDSTE, MVIEWER, MUXWAVE, RELACART, SAMPLEX, SEEMILE, SHURE, TAIDEN, and TRACKSTAR.
The examples span multiple industries, from hospitality and finance to education and parliamentary institutions. Projects featured in the report include AI-powered classroom audio systems, immersive cultural event installations, and large-scale digital display solutions, including transparent LED technologies used in commercial buildings. Many of the highlighted companies emphasize global service capabilities, product customization, and compliance with international standards.
The publication also outlines new initiatives designed to encourage cross-border collaboration. Beijing InfoComm China has introduced International Visitor and Invited Guest programs to attract overseas buyers and technology leaders. These programs offer tailored support for international attendees, including business matchmaking services and assistance in navigating the exhibition.
For selected high-volume buyers and senior decision-makers, the Invited Guest initiative includes hosted flights, accommodation arrangements, and personalized sourcing services intended to facilitate meaningful commercial partnerships.
Marking two decades of industry engagement, Beijing InfoComm China continues to position itself as a key meeting point for the global professional audiovisual community. The upcoming edition, scheduled from April 15 to 17, 2026, at the China National Convention Center in Beijing, will celebrate the brand’s 20-year milestone, ahead of the trade show’s 20th edition in 2027.
Organizers expect more than 400 exhibitors and over 26,000 professional visitors. Alongside the exhibition floor, the event will feature conference sessions led by industry specialists and demonstration zones showcasing integrated experience technologies.
Over the past 20 years, the platform has brought together manufacturers, solution providers, IT integrators, and enterprise users, helping to expand China’s presence in the global Pro AV industry. With digital transformation accelerating across sectors, the newly released white paper serves as both a market overview and a strategic guide for companies seeking to engage with one of the fastest-growing audiovisual markets in the world.
