Bhopal. Professor (Dr.) Sanjay Dwivedi, the former director of the Indian Institute of Mass Communication (IIMC), emphasized that Indian communication is not merely about disseminating information; it also fosters ethics, sensitivity, and a sense of public welfare within society. In today's global and digital communication landscape, revisiting Indian communication traditions is highly relevant. The core objectives are public welfare and community engagement.

He was delivering a lecture on 'Indian Knowledge Tradition and Communication' at LNCT University, Bhopal, organized by the Indian Knowledge Tradition Cell, Internal Quality Assurance Cell (IQAC), and the School of Journalism and Mass Communication. The event was chaired by Professor Dr. Anu Srivastava, head of the School of Journalism and Mass Communication at LNCT University, Bhopal.

During his lecture, Professor Dwivedi highlighted that India's traditional knowledge system has always been rooted in dialogue, public awareness, and social responsibility. He pointed out the communication elements embedded in the Vedas, Upanishads, folk traditions, and cultural narratives, explaining that Indian communication traditions provide a conceptual foundation for modern media and mass communication.

At the conclusion of the program, a question-and-answer session was held with students, where they posed inquiries related to Indian communication traditions and contemporary media topics.